Katharina Förster verfügbar

Katharina Förster

Social Media & Digital Marketing Specialist

verfügbar
Profilbild von Katharina Foerster Social Media & Digital Marketing Specialist aus Wuerzburg
  • 97070 Würzburg Freelancer in
  • Abschluss: Betriebswirtschaftslehre, BoA
  • Stunden-/Tagessatz: 80 €/Std.
    verhandelbar für Remote Projekte
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (Grundkenntnisse)
  • Letztes Update: 13.05.2019
SCHLAGWORTE
PROFILBILD
Profilbild von Katharina Foerster Social Media & Digital Marketing Specialist aus Wuerzburg
SKILLS
www.katharina-foerster.com
 
SOCIAL MEDIA STRATEGY & MANAGEMENT
  • Analysis of the status quo 
  • Concrete recommendations for action and planning of measures to optimize performance on social media regarding the objective
  • Framework set up (budget recommendation, headcount, administration, workflows etc.)
  • Content optimization 
  • Development of new content formats
  • Implementation of operative social media activities
  • Community Management
  • Texting
  • Consulting and instruction on operative social media activities
  • Target definition and verification of the attainment
  • Definition of goal related KPI and performance measurement
  • Editorial planning
  • Set up and optimization of the social media advertising strategy (target group definition, A-B-testing, budget planning, tracking with Facebook pixel etc., retargeting, conversion optimization)
  • Customer journey tracking
  • Advertising campaigns along the sales funnel 
  • Social media analysis and monitoring
  • Creation of reportings
  • Expertise on all common social media channels
  • YouTube SEO
  • Management of agencies and collaboration with other interfaces
INFLUENCER MARKETING
  • Experienced in contract negotiation, briefing and building of influencer relations
  • Networked in the community
  • Evaluation of suitable influencers in terms of brand fit, objective and quantitative criteria
  • Set up of influencer campaigns
  • Target definition and success monitoring
  • Planning and implementation of influencer events
FURTHER SKILLS
 
Basic knowledge of: 
  • SEO/SEA
  • Programmatic advertising
  • Display advertising
  • Website administration
  • Google Analytics and Google Ad
PROJEKTHISTORIE
Project Portfolio:
www.katharina-foerster.com/project-portfolio
CV:
www.katharina-foerster.com/CV

GLOBAL SOCIAL MEDIA MANAGER, KNAUF GIPS KG
Jan 2018 – May 2019, Iphofen 
  • Coordination of the global social media working group 
  • Contact person for all local social media managers and support e.g. regarding crisis management 
  • Development of a global social media strategy and derivation of individual recommendations for action 
  • Global competitor analysis 
  • Social media analytics 
  • Coordination of global campaigns in collaboration with agencies 
  • Establishment of a framework for global and local social media activities 
  • Optimization of the social media guideline 
  • Consulting regarding structures, processes and headcount 
  • Development of a global social media strategy and derivation of individual recommendations for action 
  • Evaluation and implementation of a global social media tool
  • Creation of e-learnings with external service providers
  • Coordination of agencies 
  • International project management
  • Budget planning 

SOCIAL MEDIA COORDINATOR, S.OLIVER BERND FREIER GMBH & CO. KG
Apr 2016 – Dec 2018, Rottendorf 
  • Community  management Social media editorial planning 
  • Social media analytics / benchmarks / A-B-tests and derivation of suitable recommendations for action 
  • Development and optimization of the social media strategy 
  • Creation of reportings
  • Development of new formats for Facebook and Instagram
  • Coordination of agencies 
  • Development of concepts and realisation of social media campaigns 
  • Digital media planning 
  • Texting and creative content creation 
  • Creation of social media ads along the sales funnel according to targeting and objective 
  • Optimization of target group clusters 
  • Project management
  • Identification of suitable influencers (KPI, brand fit, imagery and objective) 
  • Development and coordination of influencer campaigns, productions and events
  • Performance measurement of influencer and social media campaigns
  • Close collaboration with PR, brand marketing and e-commerce
  • Budget planning

INTERNSHIP MARKETING, ONLINE MARKETING, BOSCH REXROTH AG
Nov 2015 – Mar 2016, Lohr am Main 
  • SEO
  • Strategic and operative social media management 
  • Website optimization and maintenance
  • Exhibition planning and provision 

WORKING STUDENT / TEMPORARY EMPLOYEE MARKETING, YAVEON AG
Sep 2013 – Oct 2014 , Würzburg
  • Newsletter creation 
  • Marketing planning 
  • Web design
  • Market- and competitor analysis
  • Strategic and operative social media management

PROJECT WORK HUMAN RESOURCES MARKETING, L'OSTERIA
Development of measures for staff retention
Mar 2014 – Jul 2014, Nürnberg
  • Conception of an employees recruit employees project Employee satisfaction and benchmark
  • Development of a bonus scheme and an online portal for employees and applicants
  • Presentation of the concept to the customer

PROJECT WORK SOCIAL MEDIA MARKETING, ICONOMIC WERBEAGENTUR GMBH
Creation of a social media concept for the magazine “Die neue ReiseLust“
Mar 2014 – Jul 2014, Veitshöchheim 
  • Benchmark and target group analysis 
  • Creation of a Facebook presence and development of a content strategy (editorial plan, ads) 
  • Conception and implementation of an image movie for the magazine 
  • Success analysis and presentation of the results to the customer 

PROJECT WORK CROSS MEDIA & SOCIAL MEDIA MARKETING, SKF GMBH
Creation and provision of a campaign for the SKF career page on Facebook
Oct 2013 – Feb 2014, Schweinfurt 
  • Development and implementation of a cross media image campaign 
  • Market analysis, benchmark
  • Event management
  • Project management 
  • Design of advertising measures: Print material, social media concept
  • Conception and realization of a teaser and an after movie
  • Success analysis and presentation of the campaign success to the customer 

PROJECT WORK MARKETING, CHANGE DEUTSCHLAND AG
Mystery shopping – Optimization of the sales process in consideration of the KPI
Oct 2013 – Feb 2014, Würzburg 

 
  • Planning of the approach and conception of a criteria catalogue
  • Provision of the mystery shopping
  • Evaluation and analysis as well as presentation of the results to the customer 

INTERNSHIP KEY ACCOUNT MANAGEMENT, PEPSICO DEUTSCHLAND GMBH 
Sep 2012 – Feb 2013, Neu-Isenburg 
  • Creation of sales material and presentations for the customer 
  • Market analysis, benchmark
  • Support of the sales force
  • Collaboration with agencies 
  • Exhibition planning and provision 
KONTAKTANFRAGE VERSENDEN

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