Head of B2B Marketing
Babbel (Lesson Nine Gmbh)
(Sonstiges, 500-1000 Mitarbeiter)
Schlagwörter
Marketing
Performance Marketing
Online Marketing
Werbung
SEA
Analyse
Performance Analyse
SEM
AdWords
Google Analytics
Social-Media
Facebook
Content Marketing
gdn
Google Display Network
Youtube Advertising
SEO
Suchmaschinenmarketing
Marketing Dienstleistungen
Marketingkonzept
email-marketing
Affiliate Marketing
Online-Marketing
Facebook Marketing
Social Media Marketing
Digitales Marketing
Digitalmarketing Strategie
Marketingstrategie
Marketingberatung
Internationales Marketing
Inbound-Marketing
inbound
marketing-konzeption
B2B Marketing
B2C Marketing
Remarketing Kampagnen
Retargeting
Webdesign
Webdesigner
Wordpress
Report Entwicklung
KPI Reporting
KPI Management
KPI
Skills
https://hauptsachedigital.de/
Marketing-Expertin mit klarem Fokus auf Performance
Marketing-Expertin mit klarem Fokus auf Performance
- Erfahrung als Head of Marketing in einem international erfolgreichen Unternehmen
- Strategisch, zielorientiert & immer hands-on
- Echte Begeisterung und Neugierde für digitales Marketing
- Digitales Marketing von der Strategie bis zum Report: Marketing-Strategie, Brand, Webdesign, Tools & Tracking, KPIs & Performance-Analyse, Kampagnenplanung, -umsetzung und -management
- Alle Kanäle: SEM (Adwords/Search/SEA, YouTube, Google Display Network/GDN), Display, RTB/Programmatic, Social Media, Content Marketing, Native Advertising, Email, Offline (Print, TV, OOH, Radio)
- Erfahrung im internationalen Umfeld eines großen Startups, aber auch in kleinen und mittelständischen Unternehmen als Freelancer
- B2C & B2B
Projekthistorie
04/2018
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bis jetzt
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Building digital marketing for Babbel's new B2B Business unit
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○ Strategic planning and development of marketing activities for the new business unit
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○ Building up a team of performance marketing experts working across various marketing channels
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○ Definition of key target audiences and personas for new products
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Business planning and establishing KPIs and success metrics
10/2009
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bis jetzt
Freelancer for Online Marketing Projects
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Marketing strategy consulting
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Performance Marketing projects across various channels: SEM, Social Media, Display, Email, Content Marketing, CRM, SEO, Print
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Strategic development of marketing channels (KPIs, Personas, Tracking Setup, Reporting, Business Planning, Coaching)
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Web design for small & medium companies
10/2016
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04/2018
Senior Country Performance Manager
Babbel (Lesson Nine GmbH)
(Sonstiges, 500-1000 Mitarbeiter)
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Owning the budget for the region of Central Europe (Germany, Austria and Switzerland)
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Professional leadership for the team of dedicated channel managers for this region
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○ coaching & mentoring channel managers
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○ defining the channel mix and acquiring strategy
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○ cross-channel campaigns (ideation to reporting)
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P&L management for the region
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Development and communication of a regional strategy
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Identify business opportunities, driving the business towards KPI goals
11/2014
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10/2016
Marketing Manager
Babbel (Lesson Nine GmbH)
(Sonstiges, 500-1000 Mitarbeiter)
Development of performance marketing channels in Germany, Austria and Switzerland:
○ Classical display campaigns, RTB / programmatic buying, affiliate marketing, managing strategic partnerships, direct email marketing, content marketing / native advertising, app-install & mobile campaigns
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● Defining the marketing strategy and budget allocation
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● Setup, monitor and optimize campaigns in terms of relevant KPIs
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● Identifying new business opportunities
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Österreich und Schweiz
Verfügbar ausschließlich remote
