Christoph Plamper verfügbar

Christoph Plamper

Brand and Marketing Expert

verfügbar
Profilbild von Christoph Plamper Brand and Marketing Expert aus Frechen
  • 50226 Frechen Freelancer in
  • Abschluss: nicht angegeben
  • Stunden-/Tagessatz: nicht angegeben
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher)
  • Letztes Update: 08.05.2018
SCHLAGWORTE
PROFILBILD
Profilbild von Christoph Plamper Brand and Marketing Expert aus Frechen
SKILLS
Inquiries and contact only via http://plamper-consulting.de or E-Mail, please as I cannot answer via this account!
I help companies to position their brands effectively, do great marketing and learn to think like a startup

Increased competition, greater pressure for marketing efficiency and higher stakeholder demands are paving the way for new marketing strategies and agile workflows. As a brand strategist and digital expert I support you in strategic projects and brand management.

Brand Strategy & Consulting
I help you to define and align your brand strategy to reach your brand goals and maximize value.

Establishing a strong brand positioning is critical for gaining market share. Yet many companies neglect to create specific and achievable brand goals aligned with their overall business strategy or fail to define their brands value proposition against their competitive environment.

Typical assigments:
  • Developing brand positioning and storytelling strategies
  • Accompanying brand identity and corporate design processes
  • Conducting brand and market research
  • Serving as sparring partner to brand and marketing managers
  • Implementing media planning and marketing budgeting
  • Supporting pitches and agency management (i.e. selection and supervision)
  • Conducting and accompanying brand and marketing technology audits
Interim Management & Freelancing
I take weight off your back and help your team do great and engaging marketing.

Sometimes it’s finding out what the customer really wants, sometimes it’s winning a critical pitch, and sometimes it’s rolling up the sleeves and doing really solid marketing from the ground up.

Typical assigments:
  • Brand and product management
  • Account management, strategy and planning
  • Setting up marketing teams, incl. workflows, staffing and reporting
  • Implementing lean and agile marketing workflows: e.g. aligning marketing and product development, aligning marketing and sales
  • Deploying conversion optimization and marketing analytics strategies, generating customer insights
  • Conducting marketing automation strategies, incl. inbound marketing & CRM
  • Setting up and management of marketing and communications infrastructure

Corporate Entrepreneurship
I know what it takes to build a startup. I help companies to build digital business models, work with startups and set up and manage custom corporate startup programs. I mentor and coach founders, business developers and product managers.

Typical assigments:
  • Consulting and set-up of corporate accelerator programs via StartBoosters, a startup accelerator and consultancy focused on corporate entrepreneurship (I’m a co-founder)
  • Consulting and planning of hackathons, startup events and startup pitches
  • Mentoring and coaching for startups and founders
  • Conducting startup and technology scouting
  • Accompanying deal flow and due diligence processes in marketing and technology
  • Holding workshops and training for startups, e.g. in business modeling, prototyping, pitching, lean startup, product development, agile development
  • Holding on-site and open office hours for startups and founders
PROJEKTHISTORIE
  • Beauty and cosmetics: Consulting and project management for a strategic brand re-positioning incl. workshops, competitor analysis, marketing planning
  • Luxury and beauty: (Client project) Consulting and development of a holistic marketing plan & launch strategy for a new brand
  • Consumer Technology: Consulting for re-positioning of a business unit incl. launch and marketing planning
  • Management Consultancy: Development of a personal brand image and sales strategy incl. marketing technology and automation set-up for a partner of a management consultancy
  • Public relations: Development of a marketing strategy, website, CD for a PR firm
  • Digital agency: Pitch management and consulting incl. marketing technology set-up and marketing planning
  • Content marketing agency: Strategic brand consulting incl. workshops and management training
  • E-Commerce: Development of an inbound marketing strategy incl. brand and competitor analysis of the European market
  • Health Care: Market research and competitor analysis, consulting for lead management and CRM
  • Solar Energy Company: Development of a marketing and launch strategy, development of pitch deck for seed round
  • FMCG: (Interim) project management and brand consulting, employee trainings
ZEITLICHE UND RÄUMLICHE VERFÜGBARKEIT
100% travel in EU
SONSTIGE ANGABEN
  • Inquiries only via http://plamper-consulting.de or e-Mail, please as I can't answer via this account!
  • I’m a freelance brand consultant, marketing manager and startup builder for companies and agencies.
  • For nearly 10 years I’ve been working for growth companies, strong brands, agencies and building startups. I have a deep knowledge and proven expertise in brand management, digital marketing strategies, business modeling and marketing technologies.
  • I combine strategic thinking with the speed and agility of startups in brand management and business building. Curiosity, pragmatism and empathy drive me to continuously improve myself and learn new skills and technologies.
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