Schlagwörter
Skills
- Development of local, regional and global Brand and Marketing plans
- Translation of the Product clinical profile into Product USPs
- Brand Communications plans development
- Branding activities planning and implementation
- Development of KPI for Rx brands and product portfolio performance measurement
- Pricing and Reimbursement strategies development
- Forecasting and Budgeting (sales, costs, NPV, DCF, etc.)
- Market Analysis (qualitative and quantitative, competition, SWOT, etc.)
- Co-operation with R&D on Clinical Programs and Regulatory Strategies development
- Planning of the Post-marketing trials
- Co-operation with the national, regional and global KOLs
- Preparation and participation into international congresses and scientific meetings
- Indications: oncology, gynecology, CNS, dermatology, imaging radiology
Projekthistorie
Market Access / Marketing & Sales / Export
Clients:
- MerckSerono: interim Global Alliance Manager
- BionTech: Market Research & Market Access Projects in melanoma
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Österreich und Schweiz
In Europa bis 50%
Sonstige Angaben
- Lead Global Marketing, Sales and Export as Chief Marketing & Sales and Business Development and General Manager
- As Area Director launch business expansion into Scandinavia
- Launched >5 Rx Brands globally, regionally and locally
- Lead Global Brand and Launch Teams during pre- and launch period
- Defined Global Brand Strategy (positioning, SWOT, USPs, etc.)
- Lead annual Business planning processes (Budget Forecasting, Business Analytics, etc.)
- Established KPIs and steered global product portfolio with annual sales of >700 Mio €
- Managed Product Life Cycle in the diverse indications (radiology, oncology, gynecology)
- Developed strategic global Brand and Communication Plans
- Secured implementation of the Strategic Marketing Mix
- Brought strategic marketing input into R&D (Ph II-III) and global RA activities
- Lead Sales Forces in Germany, Austria, Switzerland, Russia