Brand & Communications Specialist

Marketing department at large corporate in Hamburg. (DACH region, construction industry)
* Conception and implementation of national and international marketing projects with reference to the overarching marketing strategy, including campaigns, webinars, sales and dealer promotions
* Development and further development of operational workflows and processes 
* Planning, conception and implementation of communication media in the online and offline areas such as brochures and other publications
* Ideation, management and implementation of a pitch process between different agencies
* Planning and implementation of product launch campaigns in cooperation with the local units
* Conceptual support and further development of the online store 
* Intensive coordination with the relevant interfaces (including sales, technology) as well as briefing and management of service providers (agencies, printers, market research company etc.)

Lufthansa Innovation Hub GmbH (LIH), Berlin
Strategic management of the LIH brand, its ventures and the sub-brand
tnmt.com and temporary management of the brand & communication team
* Rebranding of LIH venture Compensaid in close collaboration with various
internal and external stakeholders and service providers
* Management and development of spin-off communication for LIH venture
SQUAKE
* Strategic communication for the first cross-company trainee program with
focus on "green mobility

haebmau AG, Berlin
Project lead of communication services and digital platforms, team leadership
and management of agencies and freelancers, resource planning, cost
estimation & control (six digits)
* Project lead for haebmau's redesign process including website relaunch
and all associated communication measures (in-house and external) plus
monitoring, optimizing and consulting of KPIs to achieve corporate goals
* Strategic brand positioning and creation of tailored digital communication
strategies and content formats for PR, Social, Digital und B2B for Belsazar
* Project lead for leerdammer.de redesign, strategy and concept of social
media campaign including development of #mfgkäsebrot online platform
Other clients: e.g. adidas, BMW, Inhorgenta Munich, KPM, Staatsoper unter den
Linden, wmf
1
Project lead of communication services and digital platforms, team leadership
and management of agencies and freelancers, resource planning, cost
estimation & control (six digits)