SEM & Display Digital Manager
Delivery Hero
(Marketing, PR und Design, 1000-5000 Mitarbeiter)
Schlagwörter
Skills
Google, Apple, SEO, Email Marketing, metadata, search engines, Social Media, Facebook, Instagram, LinkedIn, Twitter, API, Analytics
Projekthistorie
02/2017
-
bis jetzt
- Increased acquisitions by 40% YoY via Google Products and Apple Search
- Developed budget projections for each business quarter across 5 markets
- Introduced cross selling initiatives to grow new verticals
- Assisted in the development of tools that would help campaign optimisation
- Coordinated with multiple key stakeholders to ensure targets are achieved
- Conducted multiple A/B tests with landing pages, ad types & smart bidding
12/2016
-
09/2017
Digital Consultant
Artsup.org (Tech Start-up)
Artsup.org (Tech Start-up) London, UK
Artsup is an innovative online platform that connects up-and-coming artists with
hosts
* Consulted on user acquisition methods and traffic generation strategies
(Growth Hacking)
* Established the PPC, SEO and Email Marketing Strategies
* Optimized metadata and on-site content to grow traffic through search engines
* Planned Social Media Strategy for Facebook and Instagram
Artsup is an innovative online platform that connects up-and-coming artists with
hosts
* Consulted on user acquisition methods and traffic generation strategies
(Growth Hacking)
* Established the PPC, SEO and Email Marketing Strategies
* Optimized metadata and on-site content to grow traffic through search engines
* Planned Social Media Strategy for Facebook and Instagram
03/2016
-
06/2016
Digital Manager
Vizeum
Vizeum (A Dentsu Aegis Network Agency) Dubai, UAE
Lead the digital team and strengthened the agency's digital offering
* Managed a team of three executives in the planning, buying and operations
departments
* Oversaw traffic growth from multiple online sources; including paid, owned, and
earned media
* Handled digital planning & strategy for key clients (Honda, Hitachi, Puma and
Calvin Klein)
* Planned 16/17 B2B digital plan & strategy for Hitachi
* Prioritised digital billings, trained the executives and insured quality client
servicing
Lead the digital team and strengthened the agency's digital offering
* Managed a team of three executives in the planning, buying and operations
departments
* Oversaw traffic growth from multiple online sources; including paid, owned, and
earned media
* Handled digital planning & strategy for key clients (Honda, Hitachi, Puma and
Calvin Klein)
* Planned 16/17 B2B digital plan & strategy for Hitachi
* Prioritised digital billings, trained the executives and insured quality client
servicing
07/2013
-
02/2016
Senior Executive
Mindshare
Mindshare (A WPP Network Agency) Dubai, UAE
Headed two leading brands within the Network; Nike and Al Jazeera Network
Nike (MENA Region)
* Collaborated with local stakeholders and global partners in London and
Amsterdam to ensure that the online strategy is aligned with both global goals
and regional requirements
* Partnered with external vendors (such as LinkedIn, Google and Twitter) to
optimize the channels, leveraging performance metrics to formulate actionable
insights for driving improvements
* Grew and managed the relationship with the client and key stakeholders
* Developed PPC and social media strategies across Facebook and Instagram to
elevate brand awareness and lead generation
Al Jazeera (Western Europe, North America and Australia Region)
* Grew Al Jazeera's digital spend from $200K to $1Million within 1 year (2015)
* Delivered high-quality presentations to senior management both inside and
outside the agency
* Negotiated deals and added value with global publishers such as the Young
Turks, Fairfax Australia, CNN, The Economist etc.
* Leveraged Group M's proprietary programmatic buying DSP Xaxis with the
biggest budget in the MENA network at $200K
* Developed innovative projects through multichannel media activations. (Twitter
Search API)
Headed two leading brands within the Network; Nike and Al Jazeera Network
Nike (MENA Region)
* Collaborated with local stakeholders and global partners in London and
Amsterdam to ensure that the online strategy is aligned with both global goals
and regional requirements
* Partnered with external vendors (such as LinkedIn, Google and Twitter) to
optimize the channels, leveraging performance metrics to formulate actionable
insights for driving improvements
* Grew and managed the relationship with the client and key stakeholders
* Developed PPC and social media strategies across Facebook and Instagram to
elevate brand awareness and lead generation
Al Jazeera (Western Europe, North America and Australia Region)
* Grew Al Jazeera's digital spend from $200K to $1Million within 1 year (2015)
* Delivered high-quality presentations to senior management both inside and
outside the agency
* Negotiated deals and added value with global publishers such as the Young
Turks, Fairfax Australia, CNN, The Economist etc.
* Leveraged Group M's proprietary programmatic buying DSP Xaxis with the
biggest budget in the MENA network at $200K
* Developed innovative projects through multichannel media activations. (Twitter
Search API)
07/2011
-
07/2013
PPC and Analytics Executive
Mindshare
Mindshare (A WPP Network Agency) Dubai, UAE
Managed global brands such as HSBC, Nissan and Abu Dhabi F1 Circuit
* Executed campaign setup, launch, optimization and reporting
* Devised PPC Strategies to deliver qualified traffic and to generate leads
* Incorporated re-marketing strategies to generate leads and to lower aggregate
cost per lead
* Grew HSBC's SEM budget to + USD 1 million over the course of a year (Largest
SEM budget in the network)
* Doubled Yas Marina Circuit's SEM budget to +USD 250K after 3 months from
start of campaign
Managed global brands such as HSBC, Nissan and Abu Dhabi F1 Circuit
* Executed campaign setup, launch, optimization and reporting
* Devised PPC Strategies to deliver qualified traffic and to generate leads
* Incorporated re-marketing strategies to generate leads and to lower aggregate
cost per lead
* Grew HSBC's SEM budget to + USD 1 million over the course of a year (Largest
SEM budget in the network)
* Doubled Yas Marina Circuit's SEM budget to +USD 250K after 3 months from
start of campaign
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