Der Download dieser Datei ist nur mit einem kostenpflichtigen Business- oder Enterpriseaccount möglich.
Skills
Als Marketing- und Kommunikationsexpertin mit 20 Jahren Berufserfahrung konnte ich mein Fachwissen bereits in zahlreichen Projekten erfolgreich einsetzen - ob in Festanstellung, als Interim Managerin oder freie Beraterin. In meiner Laufbahn hatte ich die Chance, viele verschiedene Industrien kennenzulernen, u.a. im Bereich Immobilien, Energie, Software, e-Commerce oder Medizintechnik. Meine Schwerpunkte liegen in den Bereichen Wachstum, digitales Marketing, Kommunikation, Branding, Social Media und Business Development. Als Marketer betrachte ich die Situation ganzheitlich und entwickle daraufhin eine Strategie zur erfolgreichen Optimierung von Prozessen und Maßnahmen. Zusätzlich berate ich Unternehmen zum Thema Nachhaltigkeit. Als Expertin für Corporate Social Responsibility und Employer Branding helfe ich meinen Kunden, sich für den langfristigen Erfolg am Markt zu positionieren.
I'm a Marketing and Communications expert with 20 years of working experience in a wide range of industries e.g. Real Estate, Energy, Software, e-Commerce and Medical Technology. In numerous projects I've been able to successfully apply my extensive know-how in all areas of Marketing. My focus is on Growth, Digital Marketing, Communications, Branding, Social Media and Business Development. As a consultant I look at the situation holistically and then develop a strategy for the successful optimization of processes and measures. Furthermore, I offer consulting services in Sustainability, Corporate Social Responsibility and Employer Branding.
Skills:
Project and process management, communication concepts, marketing consulting, marketing and sales strategies, PR /media work, target group marketing, lead management, quality management, business development, online marketing, content marketing, campaign management, brand management, product management, B2B Marketing, change management, Employer Branding, Corporate Social Responsibility and event marketing.
Projekthistorie
09/2023
-
01/2024
MarCom Manager und Pressesprecherin
SOS MEDITERRANEE Deutschland
(Sonstiges, < 10 Mitarbeiter)
Themenfindung, Mailings, Presse-Arbeit, Kommunikationsplanung, Budgetierung, Social Media-Kommunikation,
Team Head
09/2023
-
12/2023
Brand- und PR Manager
NH Hotels
(Sonstiges, 1000-5000 Mitarbeiter)
Einführung einer neuen Hotel Brand (Marke Avani) in Deutschland
Hotel-Rebranding Prozess
PR-Arbeit
Projektmanagement
05/2023
-
08/2023
Head of Content / Planning and Strategy
objego
(Internet und Informationstechnologie, 50-250 Mitarbeiter)
Teamführung, Marktforschung, Contentplanung, Content-Strategie-Entwicklung, Workshops, Website Seo
02/2021
-
02/2023
Team Lead of Fundraising and Social Responsibility
PATRIZIA Foundation
(Architektur und Bauwesen, 10-50 Mitarbeiter)
- Budget and resource management - Team coordination of 8 people
- Product owner of CSR
- Employer Branding
- Key Account Management
- New Work Ambassador
- Salesforce development
11/2019
-
02/2021
Interim Marketing Manager
PATRIZIA Foundation (Non-Profit Organisation)
(Architektur und Bauwesen, 10-50 Mitarbeiter)
Managed process of repositioning with different stakeholders
Development and written elaboration of the repositioning and values as well as their implementation and insertion into the team
Project lead for the introduction of the new corporate design including the development of a brand book
Strategic preparation for internationalization; business planning for foundation growth; market development (new industries, segments) together with the management
Rebranding and elaboration of the corporate design strategy including the design of a new word mark & roll out (relaunch)
Development of editorial texts for mailing, internet and brand book
Further development of the online presence: in this context, development of a sales website for the product CSR as well as the subsequent SEO optimization of the CSR and fundraising websites
Budget and marketing planning for 2020
09/2019
-
11/2019
Editor and Writer
Immobilien Scout
(Internet und Informationstechnologie, 1000-5000 Mitarbeiter)
Editor for a new blog - https://www.wohnenweiterdenken.de/
Content management
Project management
07/2019
-
10/2019
Interim Marketing Manager for e-mobility
(Energie, Wasser und Umwelt, 5000-10.000 Mitarbeiter)
Content marketing for B2B & B2B
Define customer value proposition (with lean canvas workshop)
Steering of agencies & interface to international marketing team
04/2018
-
04/2019
Interim B2B Marketing Manager
ebay kleinanzeigen
(Konsumgüter und Handel, 50-250 Mitarbeiter)
- Overall communication for commercial customers
- Content and email marketing
- Compiling editorials for users B2B & B2C
11/2017
-
01/2018
Interim Campaign Manager Finance
Concardis
(Banken und Finanzdienstleistungen, 500-1000 Mitarbeiter)
- Campaign management (team lead)
- Further development of online & social media marketing
- Quality Management
- Steering of agencies
07/2016
-
06/2017
Interim Marketing Manager at Salesforce
Salesforce
(Internet und Informationstechnologie, >10.000 Mitarbeiter)
- Planning, budgeting and implementation of campaign - Lead management & lead follow up - Project management events (e.g. responsible for dmexco, Dreamforce to YOU, Noah conference Berlin
02/2016
-
06/2016
Interim Marketing Communications Manager
PARI GmbH
(250-500 Mitarbeiter)
- Product marketing
- Strategy, competitor and cost analysis for social media
- Conception and design of sales collateral (print and digital)
- Content Management
01/2007
-
06/2015
Senior Marketing Manager
TÜV SÜD
(Energie, Wasser und Umwelt, >10.000 Mitarbeiter)
- Head of trade shows/events
- Project management of international marketing projects - PR & media work - Marketing communications
- Lead for working students and assistants
Zertifikate
Agile Management
IU Academy
2023
Corporate Social Responsibility
IFM
2021
Online Marketing
Wildner AG
2015
Reisebereitschaft
Weltweit verfügbar
Sonstige Angaben
I am a Marketing expert with more than 20 years of working experience in a wide range of industries. In numerous interim projects, I was able to successfully apply my extensive know-how in all areas of marketing, communications, brand, business development, product management and sales. As a consultant, I look at the situation holistically and then develop a strategy for the successful optimization of processes and measures.
Marketing, Communications and Brand
Profil folgen
Für diese Anzeige benötigen Sie die Enterprise-Mitgliedschaft.
Profil folgen
Bitte geben Sie einen Namen für Ihre neue Merkliste an