Schlagwörter
Skills
I am an experienced Freelance Copywriter, Content Manager, Marketing Strategist, Social Media & Community Manager, and Translator with extensive experience spanning multiple industries, including fashion, footwear, lifestyle, automotive, daily press, health, software, digital marketing, and spirituality.
Key Skills:
- Content Creation: Proficient in creating engaging and compelling content tailored to various platforms, including websites, blogs, social media, newsletters, and advertisements.
- Copywriting: Experienced in crafting persuasive copy for diverse purposes such as ads, commercials, social media posts, website content, newsletters, and PR materials.
- Content Strategy: Skilled in developing effective content strategies and plans to meet business objectives, enhance brand visibility, and engage target audiences.
- Marketing Strategy: Well-versed in formulating comprehensive marketing strategies encompassing online and offline channels, including SEO/SEA, social media marketing, email marketing, and CRM.
- Social Media Management: Proficient in managing social media platforms, creating engaging content, fostering community engagement, and implementing social media marketing campaigns.
- Translation: Fluent in English and German, capable of providing accurate translation and localization services for websites, blog articles, e-books, and marketing materials.
- Online Marketing Management: Experienced in planning and executing online marketing campaigns, conducting keyword research, creating Google Ads, and analyzing campaign performance using tools like Google Analytics and Google Search Console.
- Project Planning: Skilled in project planning and coordination, ensuring timely execution of tasks and alignment with project objectives.
- Content Management Systems (CMS): Proficient in working with various CMS platforms, including WordPress, TYPO3, SDL Tridion, and Scala.
- Graphic Design: Knowledgeable in Adobe Photoshop and Canva for creating visuals and graphics to complement written content.
- Video Editing: Proficient in video editing using Final Cut and Adobe Premiere Pro, enhancing multimedia content for online platforms.
- Analytical Tools: Experienced in using analytical tools such as Sistrix, Semrush, and termlabs.io to monitor performance and optimize content strategies.
- Bachelor of Arts in Philosophy with additional coursework in History from Rhenish Friedrich Wilhelms University, Bonn.
- Journalism Training in Print & Online from Verlag Sternefeld, Düsseldorf.
- I completed the ESLA Contemporary Issues & Current Events course from Northern Virginia Community College.
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