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andreia ruivo

Marketing Consultant Startups

Profilbild von andreia ruivo Marketing Consultant Startups aus Berlin
  • 10437 Berlin Freelancer in
  • Abschluss: BA Business Management
  • Stunden-/Tagessatz:
  • Sprachkenntnisse: englisch (Muttersprache) | italienisch (Muttersprache) | portugiesisch (Muttersprache)
  • Letztes Update: 04.03.2020
Profilbild von andreia ruivo Marketing Consultant Startups aus Berlin
CV - andreia ruivo

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Salesforce, Amplitude, Tableau, MQL, chatbot, analytics, CRM, social media, ecommerce, SaaS, Mailchimp, Balsamiq, SEO
  • 05/2018 - 01/2019

    • Quiqup
  • Head of Marketing
  • Series C 'Logistics as a Service' Startup with £40mn+ raised

    Main tasks:

    Headed the digital marketing function, developed positioning, value proposition and
    messaging for Quiqup's B2B products & Driver acquisition
    Transformed the marketing team at Quiqup, created and managed a team of 6 across all
    marketing functions
    Led the first marketing-data project to improve data accuracy, leveraging on click through and
    production data to design dashboards (Salesforce, Amplitude,Tableau) shared across the business
    Led tactical elements of rebrand, improving website UX and copy
    Created collateral and worked closely with the design team to develop sales materials (case studies,
    decks, playbook) to support sales and marketing initiatives.


    Cut advertising spend by 50% by bringing paid media in-house, decreased B2B CPA by improving
    targeting (vertical focus), optimising copy & creative
    Increased inbound MQL by 20%, by automating lead scoring via the creation of a chatbot and
    onboarding & retention campaigns

  • 08/2017 - 05/2018

    • Quiqup
  • Senior Marketing Manager
  • Main tasks:

    Created the B2C lifecycle marketing strategy, implemented on-boarding and nurturing
    campaigns paid media
    Managed the relationship w/ agency, led strategy for B2C, B2B and driver acquisition,
    created copy and creative briefsdata analytics
    Set up Quiqup's B2C and marketing stack, leading to increased marketing

  • 02/2017 - 08/2017

    • Folio App
  • Head of Marketing
  • A savings' App to help users reach ?inancial well-being by automating saving towards future goals.

    Main tasks:

    Uncovered compelling value proposition and identified ideal user profiles
    Crafted conversion optimised app copy and design mockups
    Developed and implemented marketing strategies across social, paid and CRM
    Launched a crowdfunding campaign via Crowdcube, briefed and managed relationships w/ PR


    Initiated a partnership w/ Behavioural Economics department (City University) led by Prof. Peter
    Created an integrated social media strategy (paid & content) increased App Installs 10/15% MoM

  • 02/2016 - 02/2017

    • Divido
  • Marketing Manager
  • Series A, Consumer Finance Platform, raised $15M+

    Main tasks:

    Crafted and led marketing strategy and execution across CRM, email marketing, PPC, display,
    paid social, content
    Developed value prop, positioning statement and messaging for Divido's products
    Created comprehensive autoresponder flows (drip campaigns, lead nurturing, created the email
    marketing campaigns, leveraging on Divido's ecommerce platform integrations(Sendbloom)
    Led and created a customer feedback collection processes via NPS (AskNicely), online reviews
    (Trustpilot), in-app product feedback (Hotjar & Intercom)
    Led website and product redesign projects, crafted website and app copy, created briefs and


    Reduced CPL by 65% via ecommerce plugin focus outbound email strategy
    Acquired via PPC the biggest client to date - £350k deal (ecommerce solution provider)
    Automated customer service via onboarding campaigns, increased B2B2C conversion rate (OR
    above 60%)

  • 06/2015 - 01/2016

    • ParcelBright
  • Growth Marketer
  • ParcelBright (Exit) a parcel delivery SaaS for e-commerce businesses

    Main tasks:

    Set up the first CRM strategy and email campaigns ( Intercom & Mailchimp)
    Tackled design and copywriting for landing pages (Balsamiq)
    Conducted tech and content SEO audits (SEMrush, Moz)
    Created PPC and display ads strategy, led campaign execution (copy and design) and optimisation

  • 08/2014 - 06/2015

    • Clarion Events
  • Digital Marketing Executive

  • 05/2013 - 08/2014

    • Neomobile
  • Performance Marketer

  • 01/2011 - 12/2013

  • Digital Marketer