I support companies to be successful in the digital age.
My focus is establishing & transforming businesses across DACH, based on:
- Definition of winning strategies & digital business models
- Creation & effective communication of compelling visions and missions
- Human leadership of teams & transformation programmes for a sustainable in-market success (Main areas of expertise: Marketing & Media, Sales, Business & Organizational Development)
Personally, I
- Think & act entrepreneurially with a digital mindset
- Have a strong passion for people & team development
- Am an energetic person with a strong drive for result
- Design digital maturity model
- Set-up questionnaire for measurement across region
- Propose indicated actions if off-track
01/2020
- 01/2020
Internet of Packaging
- Co-moderate x-functional workshop
- Deep-dive into the internet of packaging
- Co-create creative solutions for execution from 2020
06/2017
- 06/2019
Mars Austria
50-250 Mitarbeiter
Konsumgüter und Handel
Agile Collaboration
- Drive mindset change of entire unit
- Streamline process and drive faster decision-making
- Empower individuals to act more entrepreneurially
10/2018
- 03/2019
Mars Austria
50-250 Mitarbeiter
Konsumgüter und Handel
New Media Contract
- Re-negotiate contract with media agency
- Integrate digitalized consumer behaviours
- Closely collaborate with Facebook & Google
07/2018
- 03/2019
Mars Austria
50-250 Mitarbeiter
Konsumgüter und Handel
BE-KIND Business Model
- Define all aspects of local go-to-market strategy
- Set-up a 5y omnichannel business model
- Engage organization and launch into Austria
03/2016
- 09/2016
Wrigley Germany
250-500 Mitarbeiter
Konsumgüter und Handel
Sales Restructuring
- Develop a new organization design
- Identify and realize efficiency gains
- Closely collaborate with local & global stakeholders
02/2014
- 10/2014
Wrigley Germany
250-500 Mitarbeiter
Konsumgüter und Handel
Global Activation Platform
- Develop a habit building programme around usage in cars
- Establish a platform for the entire Wrigley portfolio
- Roll-out to 25+ countries around the globe
01/2011
- 02/2012
Wrigley Germany
250-500 Mitarbeiter
Konsumgüter und Handel
Digitized S&OP+
- Design a digitized sales & operations planning (S&OP+) for GER
- Introduce the programme and facilitate portfolio reviews
- Co-create the EU solution together with other countries
09/2005
- 08/2006
Wrigley Switzerland
10-50 Mitarbeiter
Konsumgüter und Handel
New Business Unit
- Set-up the Swiss Wrigley unit (after being a distributor market)
- Define the Marketing responsibilities and execute against them
- Establish the Consumer Service
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