Katrin Kolossa verfügbar

Katrin Kolossa

PROJECT LEAD, PRODUCT DEV., BUSINESS UNIT LEAD, CLIENT SERVICE DIRECTOR & BUSINESS UNIT LEAD

verfügbar
Profilbild von Katrin Kolossa PROJECT LEAD, PRODUCT DEV., BUSINESS UNIT LEAD, CLIENT SERVICE DIRECTOR & BUSINESS UNIT LEAD aus Berlin
  • 10405 Berlin Freelancer in
  • Abschluss: BA
  • Stunden-/Tagessatz:
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (gut) | ungarisch (gut)
  • Letztes Update: 10.01.2020
SCHLAGWORTE
PROFILBILD
Profilbild von Katrin Kolossa PROJECT LEAD, PRODUCT DEV., BUSINESS UNIT LEAD, CLIENT SERVICE DIRECTOR & BUSINESS UNIT LEAD aus Berlin
SKILLS


Specialized in the fields of marketing- and digital agencies, start-ups and societal communication.
Highly experienced in high level management and business leadership, including the development of innovative, marketing, strategic, digital and managerial projects and individual roles. Direct in communication and extremely positive in daily interactions with both partners and employees.
Self-employment including consulting in the area of innovation, business optimization and internal process structuring, and the international market introduction of several products
Business Unit creation involving development of strategies, sales, processes and team set-up, including hiring processes.
Extensive experience gained through the “WIEN” Project at Axel Springer, one of the company’s larger M&A projects that involved the sale of daily and regional publications.
With an educational background in communication strategy, branding, creation, development of business fields, pitch consultation, process optimization, strategic management and digitalization. Energetic, organized, and visionary in the way of working.
PROJEKTHISTORIE
  • 08/2019 - 11/2019

    • GUD
  • TEAM LEAD & ACCOUNT DIRECTION
  • FOCUS: CREATIVE EXCELLENCE & PRODUCTION
    GUD | TEAM LEAD & ACCOUNT DIRECTION (INTERIM)
    08/2019 - 11/2019 | Berlin - Germany | Ebay, Deezer, E.ON

    * Building new agency structures and optimizations after winning
    several pitches
    * Overarching responsibility for the creation and production of highly
    budgeted commercials and digital products
    * Strategic consulting in the field of repositioning in policy and
    climate protection

  • 05/2019 - 07/2019

    • MCKINSEY
  • PROJECT LEAD PRODUCT DEV.
  • * Sole project management in the area of product development
    * comprehensive consultations in various areas

  • 07/2018 - 04/2019

    • TLGG
  • BUSINESS UNIT LEAD
  • FOCUS: CORPORATE STRATEGY & LEADERSHIP
    TLGG | BUSINESS UNIT LEAD (INTERIM)
    07/2018 - 04/2019 | Berlin - Germany | Swisscom, Nestlé, Unilever, Ford etc.

    * Management of 22 employees with three sub-teams within digital
    strategy, project management, creative work, innovation and
    product
    * Responsibilities including operational lead on high level productions and
    campaigns as well as strategic development of the unit and especially the
    agency model itself
    * Responsible for winning several pitches (~ 65 m. total)

  • 01/2018 - 07/2018

    • TLGG
  • CLIENT SERVICE DIRECTOR & BUSINESS UNIT LEAD
  • * Management of 28 international employees within strategy, project
    management, creative work, customer support, influencer
    management and editorial.
    * Development of overall sales and communication strategies for clients such as BMW & Spotify
    * Responsible for the social and digital segments as part of a network pitch located in NY, USA

  • 04/2017 - 01/2018

  • INNOVATION CONSULTANT & INTERIM UNIT LEAD
  • FOCUS: INNOVATION & CONSULTING
    SEVERAL: INNOVATION CONSULTANT & INTERIM UNIT LEAD
    04/2017 - 01/2018 | International | S&F, JvM, zum goldenen Hirschen, S&S

    * Pitch lead on projects of up to 40 participants
    * Reorganizing process structures, complete agency models including part of pricing models
    * Interim Management where responsibilities included team lead, process and workflow
    optimization, client services

  • 08/2016 - 03/2017

    • DCMN
  • BUSINESS UNIT LEAD (CREATION & PRODUCTION MOVING IMAGES)
  • Outfittery, Glossybox etc.

    * Responsible for building a newly formed department within six months, forming the team,
    creating the portfolio and oversight of sales pitches
    * Managed a team of 35 employees with 4 sub-teams (professional and disciplinary)
    * Responsible for selling, concepting and producing 40 TVCs (Total sales increase of 64%)

  • 01/2016 - 07/2016

    • DCMN
  • SENIOR ACCOUNT MANAGER (CREATIVE EXCELLENCE & PRODUCTION)
  • * FPOC for more than 10 digital and e-commerce A+ clients
    * Responsible for planning, proposing and project leadership in advertising campaigns across all
    media (btl/atl)
    * Helping to prepare, monitor and optimize TV media schedules with extensive knowledge of local
    and national media landscape

  • 11/2014 - 12/2015

    • WOLTERS KLUWER
  • HEAD OF BI MARKETING & STRATEGY
  • * Reporting to the members of the board: weekly, monthly and on-demand reporting (i.e. weekly
    sales numbers, members of the board reporting, KPI reporting, customer
    behavior/segmentation)
    * Consulting with various departments to develop analyses that lead to actionable insights which
    accelerate profitable growth
    * Optimizing the business through analytics and statistical modelling

  • 05/2014 - 11/2014

    • CONTENT FLEET GMBH
  • HEAD OF BUSINESS DEVELOPMENT & STRATEGY
  • * Leading and managing the global sales team (12 FTE)
    * Developing the product portfolio and sales approach, pitch lead

  • 08/2013 - 04/2014

    • AXEL SPRINGER SE
  • PROJECT MANAGER CORPORATE DEVELOPMENT
  • * Project lead of the "WIEN" project with a volume of 900m EUR, operational lead on building a
    company spin off, the negotiation of 60 contracts and the sales of both daily and regional
    publications
    * Negotiations between the company, several law firms, and governmental offices in order to
    reach a sales resolution
    * Development and execution of a new 360° corporate strategy, lead on several IT projects

  • 01/2013 - 09/2013

    • AXEL SPRINGER SE
  • PROJECT MANAGER MARKETING
  • * Planning and executing all paid digital marketing campaigns including PPC, High Impact Display
    and Online Video, working closely with local media agencies to meet brand and sales objectives
    * Responsible project management lead for all roadshows, fairs and other event

  • 01/2010 - 05/2012

    • DER SPIEGEL PRINT
  • ASSOCIATE JOURNALIST
  • * Preparation and execution of SPIEGEL interviews
    * Contribution of articles concerning politics / business / society
    *

  • 05/2009 - 12/2009

    • DER FREITAG; Publisher
  • STUDENT ASSISTANT | JOURNALISM & MARKETING
  • * General responsibility for overall digital process optimization
    * Responsible for Freitag.de portal content production

  • 08/2007 - 02/2009

    • BUTTER. AGENTUR FÜR WERBUNG
  • MANAGEMENT TRAINEE
  • * Assistance in controlling, creation, planning, strategy, consulting
    * Management of creative teams for award winning project

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