marketing consultant

WORK EXPERIENCE

Content & Social Media Manager - Tourism & Leisure
Numerous clients - Worldwide (freelance/remote worker since 2014) 

• Manage social media strategy, advertising and community management for the USA Office of Tourism and create online content for www.visittheusa.fr for 4 years
  • Create and translate engaging local content following the guidelines and calendar 
  • Provide data, analytics and trends about French market, social media and tourism 
  • Engage and monitor the community by responding to comments on a daily basis
• Write engaging articles for numerous clients: Opodo, Edreams, Marriott, Flipboard 
• Provide copywriting and community management for Lumsing & Kubbick 

Digital & E-commerce Manager - Tourism & Leisure
 French Ministry of Tourism / ANCV - Paris (fixed-term contract 6 months 2014) 

• Define a social media strategy for relationships with target audiences
• Launch an e-commerce Internet portal (web, mobile, tablet) offering accommodation and leisure deals from numerous tourism operators: www.vacensemble.org 
• Create targeted editorial SEO content (partners offers, vacation tutorials and blog) 

Europe Marketing Manager - Transport & Travel 
 French Ministry of Transport with 4icom/Telepass - Rome/Paris (2012 – 2014)

• Provide strategic/operational support for implementation/business development in France  
• Manage international projects (in French, English, Italian and Spanish with agencies and teams abroad); 25 people, reach 10% of the market the first year ; budget: 1M€
• Launch and animate the European website with contents and affiliation campaign

Marketing Manager - Tourism & Leisure
 Club Med Group – Paris (fixed- term contract 6 months 2012)

• Manage strategic and operational Marketing: launch of new activities, partnerships, one-off & seasonal operations for clubs, commercial operations: sales +15%
• Develop digital communication: social media, graphic charter, traffic acquisition, content edition, SEO & SEM, retargeting of prospects, monitoring of the company's results
• Draft corporate communication : editorial, shooting, advertising, PR, call for tenders

On-line Marketing Executive - Transport & Travel
 SNCF Geodis (French National Railway Company)- Paris (2010 – 2012)

• Coordinate international websites, supports and events for Trophées SNCF & Distripolis
  • Project monitoring: from study to validation, technical and graphic aspects
  • Draft content strategy, SEO, affiliation program, PPC adwords campaign

International Marketing Executive - Transport & Energy
 Total (Total Aviation Division) - Paris (2006 – 2009)

• Provide new graphic chart, contents and traffic gain: visits up to 300%
• International communication: advertising, magazines, events, CRM, e-mailings

EDUCATION
Master in Marketing Digital
IAE Aix-Marseille | 2009-2010

• Top 5 French University / Academic Ranking of World Universities 

Master in Management
Kedge Business School | 2002-2006

• Top 30 European Business School / Financial Time ranking 
• One year of Erasmus in Italy

SPECIAL SKILLS

LANGUAGES
French: mother tongue
English: bilingual - C2 (EFSET)
Italian: fluent
Spanish & Portuguese: beginner

COMPUTER
Microsoft Office, Asana, Wrike
Photoshop, Illustrator, Indesign, Canva
CMS (Wordpress, Drupal), Mailchimp
Google Analytics & Adword
Social Networks (Hootsuite, Sprinklr, Buffer)