Corinna Amrhein verfügbar

Corinna Amrhein

Consultant Strategy Development, Change Communication, Marketing Communication

Profilbild von Corinna Amrhein Consultant Strategy Development, Change Communication, Marketing Communication aus Leidersbach
  • 63849 Leidersbach Freelancer in
  • Abschluss: Diplom-Kauffrau (FH) (German master in business administration)
  • Stunden-/Tagessatz: nicht angegeben
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (Grundkenntnisse) | spanisch (Grundkenntnisse)
  • Letztes Update: 29.07.2020
Profilbild von Corinna Amrhein Consultant Strategy Development, Change Communication, Marketing Communication aus Leidersbach
Personal profile
Senior Expert for strategy, change communication and marketing with more than 20 years of professional experience. Combining excellent communication, organizational and analytical skills for developing and implementing business strategies, marketing concepts and deploying changes. Workshop facilitator for English and German speaking groups. Experienced in managing international teams. Marketing and PR Public Relations consultant - concepts, branding, print, online marketing (Social media, Google Ads, SEO), media planning, content, writing, event planning... 

Computer skills
Windows, Mac-OS, MS-Office, InDesign, Illustrator, QuarkXPress
CMS: Episerver, Wordpress, CRM: Superoffice

Consultant, 10/18-now
  • Strategy development and implementation
  • Change communication management
  • Developing marketing strategies and concepts
  • Planning and execution of marketing communication activities

Author of a publication project, 06/17-08/18 
  • Concept, storyboard, content writing, proofreading

Head of Marketing & Business Planning Germany, NNE Pharmaplan (part of Novo Nordisk Group), 04/15-02/17
  • As Member of German and Central Europe (CE) Management Team responsible for:
    • Strategy development and implementation, preparation and facilitation of strategy workshops
    • Hoshin Kanri policy deployment project
    • Business planning tasks (e.g. Balance Score Card)
    • Change communication management
    • Leading DE/CH marketing team including all marketing communication activities.

Strategy Coordinator Central Europe, NNE Pharmaplan, 11/13-03/15
  • Anchoring corporate strategy in region including change communication (stakeholder management, workshop facilitator)
  • Development and support implementation of regional strategy
  • Supporting local leaders in strategic planning
  • Development/reporting of regional business plan
  • Change communication management for new initiatives and processes.

Marketing Manager Central Europe, NNE Pharmaplan, 11/12-03/15
  • Responsible for development/implementation of new marketing strategy to increase brand awareness for CE (DE, CH, F, BE) incl. budget responsibility
  • Execution of market analysis
  • Drafting and execution of marketing plan (offline and digital communication activities)
  • Responsible for publication relation activities in the region (content writing, translation, proofreading)
  • Establishment of a thought leadership concept (incl. coordination and preparation of lectures)
  • Support in creation of new corporate website including key word optimisation for German speaking part

Manager of Global Marketing Team, Pharmaplan (former part of Fresenius Group), 09/04-06/09 
  • Responsible for developing and implementing global marketing strategy and plan.
  • Development of new corporate identity and website incl. SEO/SEM.
  • Responsible for global external communication activities (organization of customer events, exhbitions, media planning, on- and offline campaigns, creation of advertising material, image and project films ...).
  • Responsible for public relations activities and contact person for press (coordinating, writing, editing, translating articles, interviews, case studies, press releases).
  • Establishment of a reference database
  • Full budget responsibility
  • Consulting subsidiaries in Europe, Asia and America.
  • The role included also the team lead for the marketing and communication teams during a post-merger integration. The communication integration team accompanied the internal and external communication activities and also developed a new communication plan. The marketing integration team had the responsibility of creating a new marketing concept, corporate identity and new marketing materials and website.

Assistant to Managing Director, Pharmaplan, 10/99-8/04 
  • Support of strategy development of group and subsidiaries in US, Germany and Austria locally.
  • Workshop facilitator for strategy workshops
  • Project Manager for drafting and implementing a sales controlling system
  • Preparation of management/shareholder meetings,
  • Editor of global and local employee magazines
  • Organization and execution of global annual meetings
Available on max. 3 days per week Remote projects preferred Projects in Rhein-Main region Travelling worldwide possible