Schlagwörter
Webdesign
Digital Marketing
Digitalisierung
Werbung
Social Media Marketing
Content Marketing
Strategisches Marketing
Marktforschung
Projektmanagement
Suchmaschinenmarketing
Skills
Digitalisierung, Software, Webdesign, IT, Redaktion, Fotografie
Projekthistorie
Since 01/2017
Strategy Consultant Marketing & Digitalisation, Self-employed, Frankfurt.
Consulting of clients in various industries: telecom, software, hotel, food service, publisher, yachting, sports.
Projects: customer loyalty portal, app development, brand management, search engine optimisation, social media channels, campaign management and video production.
03/2012 - 12/2016
Manager Corporate Marketing Europe, Allianz Global Investors GmbH, Frankfurt.
Development of the European marketing strategy, implementation of a regular global brand measurement and competitive market research. Budgeting, controlling and tracking of all marketing activities and online campaigns and optimisation of the marketing mix across all channels and clients.
Managing the FC Bayern Munich & Allianz Arena sponsoring projects, e.g. Manuel Neuer investment product online campaign and stadium perimeter advertising.
Advancement of the global corporate profile, corporate identity and company values. Close teamwork with global sales channels as well as digital & product marketing departments. Management of media, creative & market research agencies.
10/2006 - 02/2012
Manager Digital Marketing, Allianz Global Investors KAG, Frankfurt.
Advancement of content, services and online brokerage applications of www.allianzglobalinvestors.de and .com, the websites for private, institutional and international fund investors. Conception and realisation of innovative online marketing and sales campaigns (SEM, SEO, social media, mobile applications, new content and customised client portals, e.g. Commerzbank) inclusive process integration and controlling.
Strengthen the brand through a cross channel marketing mix. Exclusive online sponsorship of BILD.de sport channels during the 2010 Soccer World Cup. Project management of several relaunches and migrations of different websites and companies that were merged with Allianz
Global Investors, e.g. dit, dbi, cominvest and adig.
04/2003 – 09/2006
Project Manager Online Banking, Deutsche Bank P&GK AG, Frankfurt.
Production of strategic and operational specialized concepts and project plans of www.deutsche-bank.de/pbc, the portal for private and business clients. Presentation with the business sponsors. Conception and implementation of marketing and sales actions inclusive process integration. Process analysis of the distribution channels and monitoring of optimisation measures. Briefing and controlling of external services. Working in interdisciplinary project groups.
Managing projects of co-operations for co-branded credit cards and co- branded savings products as well as the web infrastructure upgrade to Solaris 2.8 and WebObjects 5.2.1., new development of current internet applications.
09/2001 – 03/2003
Project Manager Online Brokerage, maxblue - Deutsche Bank AG, Frankfurt.
Development and controlling of online sales processes. Design advancement and content support of www.maxblue.de, the online brokerage portal of Deutsche Bank. Management of external agencies and coordination of the co-operations with internal departments and divisions of Deutsche Bank.
Implementation of an online bookstore, integration of a mobile banking offer and an introduction of ‘WebSign’, a smart card system for safe online transactions. Redesign of the entire maxblue website in the context of the restructuring of the private customer business of Deutsche Bank. Conception and execution of measures for customer connection and new customer acquisition. Online and email marketing, establishment of a community and implementation of a chat module.
10/2000 – 06/2001
Head of Marketing/Sales/CRM B2C, wallstreet:online AG, Düsseldorf. Headed team of 12 associates.
Responsible for advancement of marketing and sales activities B2C of www.wallstreet-online.de. Production of the media schedule, content drafts of print and online advertisement, sport sponsoring and direct marketing. Coordination of external agencies. Advancement of the existing range of products.
06/2000 – 09/2000
Manager Businesss Development International, wallstreet:online AG, Düsseldorf. Headed team of 2 associates.
Development of the international expansion. Production of market analyses for countries in the regions Europe, Asia, North and South America. Development of country-specific business plans, consisting of fiscal plannings, market entry strategies and operation of projects. Selection and approach to possible international co-operation partners.
11/1999 – 05/2000
Project Manager ‘company move’, wallstreet:online AG, Düsseldorf.
Responsible for the choice of the location, change and setup the new 2,500 qm large office. Planning and coordination of the interior fittings and the interior arrangement with the owner, building firms, architects, electrical enterprises, information technology specialists and office equipment enterprises. Organisation of the removal of the entire staff.
05/1999 – 10/1999
Head of Technology, wallstreet:online AG, Düsseldorf.
Development and support of the information and communication systems. Experience with PC hardware, network technology, Windows NT, Office 2000, data bases such as Reuters and Bloomberg as well as internet applications.
05/1999 – 05/2000
Head of Training, wallstreet:online AG, Düsseldorf.
Responsible for the attitude, support and social integration of trainees. Production of training curricula, manuals for introduction to the company and practical course certifications. Elaboration of internal training courses.
05/1999 – 05/2000
Head of US Markets (financial journalist), wallstreet:online AG, Düsseldorf. Headed team of 12 associates.
Responsible for the editorial department and structuring of the daily news coverage of the US financial markets for 300.000 users. Awarded best business content in Germany. Main topics: shares, loans, foreign exchange and interest policy. Production of market and branch reports, company profiles, fundamental and technical analysis, interviews and background reports.
Strategy Consultant Marketing & Digitalisation, Self-employed, Frankfurt.
Consulting of clients in various industries: telecom, software, hotel, food service, publisher, yachting, sports.
Projects: customer loyalty portal, app development, brand management, search engine optimisation, social media channels, campaign management and video production.
03/2012 - 12/2016
Manager Corporate Marketing Europe, Allianz Global Investors GmbH, Frankfurt.
Development of the European marketing strategy, implementation of a regular global brand measurement and competitive market research. Budgeting, controlling and tracking of all marketing activities and online campaigns and optimisation of the marketing mix across all channels and clients.
Managing the FC Bayern Munich & Allianz Arena sponsoring projects, e.g. Manuel Neuer investment product online campaign and stadium perimeter advertising.
Advancement of the global corporate profile, corporate identity and company values. Close teamwork with global sales channels as well as digital & product marketing departments. Management of media, creative & market research agencies.
10/2006 - 02/2012
Manager Digital Marketing, Allianz Global Investors KAG, Frankfurt.
Advancement of content, services and online brokerage applications of www.allianzglobalinvestors.de and .com, the websites for private, institutional and international fund investors. Conception and realisation of innovative online marketing and sales campaigns (SEM, SEO, social media, mobile applications, new content and customised client portals, e.g. Commerzbank) inclusive process integration and controlling.
Strengthen the brand through a cross channel marketing mix. Exclusive online sponsorship of BILD.de sport channels during the 2010 Soccer World Cup. Project management of several relaunches and migrations of different websites and companies that were merged with Allianz
Global Investors, e.g. dit, dbi, cominvest and adig.
04/2003 – 09/2006
Project Manager Online Banking, Deutsche Bank P&GK AG, Frankfurt.
Production of strategic and operational specialized concepts and project plans of www.deutsche-bank.de/pbc, the portal for private and business clients. Presentation with the business sponsors. Conception and implementation of marketing and sales actions inclusive process integration. Process analysis of the distribution channels and monitoring of optimisation measures. Briefing and controlling of external services. Working in interdisciplinary project groups.
Managing projects of co-operations for co-branded credit cards and co- branded savings products as well as the web infrastructure upgrade to Solaris 2.8 and WebObjects 5.2.1., new development of current internet applications.
09/2001 – 03/2003
Project Manager Online Brokerage, maxblue - Deutsche Bank AG, Frankfurt.
Development and controlling of online sales processes. Design advancement and content support of www.maxblue.de, the online brokerage portal of Deutsche Bank. Management of external agencies and coordination of the co-operations with internal departments and divisions of Deutsche Bank.
Implementation of an online bookstore, integration of a mobile banking offer and an introduction of ‘WebSign’, a smart card system for safe online transactions. Redesign of the entire maxblue website in the context of the restructuring of the private customer business of Deutsche Bank. Conception and execution of measures for customer connection and new customer acquisition. Online and email marketing, establishment of a community and implementation of a chat module.
10/2000 – 06/2001
Head of Marketing/Sales/CRM B2C, wallstreet:online AG, Düsseldorf. Headed team of 12 associates.
Responsible for advancement of marketing and sales activities B2C of www.wallstreet-online.de. Production of the media schedule, content drafts of print and online advertisement, sport sponsoring and direct marketing. Coordination of external agencies. Advancement of the existing range of products.
06/2000 – 09/2000
Manager Businesss Development International, wallstreet:online AG, Düsseldorf. Headed team of 2 associates.
Development of the international expansion. Production of market analyses for countries in the regions Europe, Asia, North and South America. Development of country-specific business plans, consisting of fiscal plannings, market entry strategies and operation of projects. Selection and approach to possible international co-operation partners.
11/1999 – 05/2000
Project Manager ‘company move’, wallstreet:online AG, Düsseldorf.
Responsible for the choice of the location, change and setup the new 2,500 qm large office. Planning and coordination of the interior fittings and the interior arrangement with the owner, building firms, architects, electrical enterprises, information technology specialists and office equipment enterprises. Organisation of the removal of the entire staff.
05/1999 – 10/1999
Head of Technology, wallstreet:online AG, Düsseldorf.
Development and support of the information and communication systems. Experience with PC hardware, network technology, Windows NT, Office 2000, data bases such as Reuters and Bloomberg as well as internet applications.
05/1999 – 05/2000
Head of Training, wallstreet:online AG, Düsseldorf.
Responsible for the attitude, support and social integration of trainees. Production of training curricula, manuals for introduction to the company and practical course certifications. Elaboration of internal training courses.
05/1999 – 05/2000
Head of US Markets (financial journalist), wallstreet:online AG, Düsseldorf. Headed team of 12 associates.
Responsible for the editorial department and structuring of the daily news coverage of the US financial markets for 300.000 users. Awarded best business content in Germany. Main topics: shares, loans, foreign exchange and interest policy. Production of market and branch reports, company profiles, fundamental and technical analysis, interviews and background reports.
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Österreich und Schweiz
Deutschlandweit.
