Hi there, I‘m a passionate Experience Designer and tea addicted travel enthusiast based in Frankfurt/Main, Germany. Inspired by a continuously transforming world, I innovate and create digital services and products with focus on turning complex business requirements into human-centric and value-driven solutions. 

For more than a decade, I've been lucky enough to work on challenging agile projects (B2C, B2B, B2E) for clients such as BMW, Deutsche Bahn, Lufthansa, Audi, DHL, Novartis, Berlitz and Nestlé.

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What I do:

• Analyzing requirements, gaining deeper insights and identifying any risks
• Discovering innovation opportunities (competitive benchmarking)
• Uncovering customers needs (jobs-to-be-done)
• Developing personas, use cases and flows
• Mapping customer journeys
• Defining the minimum viable product (MVP)
• Optimizing UX within different development approaches (including Agile)
• Defining and preparing user stories
• Turning insights into solutions (ideation, co-creation)
• Shaping concepts (sketching, storytelling)
• Structuring and defining interfaces (information architecture, navigation, wireframes)
• Making ideas tangible (interactive prototypes from LoFi to HiFi)
• Analyzing and refining functional requirements
• Evaluating user feedback for optimizations
• Ensuring product quality via supervision and management