Kerstin Göbel verfügbar

Kerstin Göbel

Sr. Experience Designer (UX | EX | CX)

Profilbild von Kerstin Goebel Sr. Experience Designer (UX | EX | CX) aus Darmstadt
  • 64283 Darmstadt Freelancer in
  • Abschluss: Diplom Media System Designer
  • Stunden-/Tagessatz: nicht angegeben
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher)
  • Letztes Update: 03.09.2020
Profilbild von Kerstin Goebel Sr. Experience Designer (UX | EX | CX) aus Darmstadt
Hi there, I‘m a passionate Experience Designer and tea addicted travel enthusiast based in Frankfurt/Main, Germany. Inspired by a continuously transforming world, I innovate and create digital services and products with focus on turning complex business requirements into human-centric and value-driven solutions. 

For more than a decade, I've been lucky enough to work on challenging agile projects (B2C, B2B, B2E) for clients such as BMW, Deutsche Bahn, Lufthansa, Audi, DHL, Novartis, Berlitz and Nestlé.

What I do:
  • Analyzing requirements, gaining deeper insights and identifying any risks
  • Discovering innovation opportunities (competitive benchmarking)
  • Uncovering customers needs (jobs-to-be-done)
  • Developing personas, use cases and flows
  • Mapping customer journeys
  • Defining the minimum viable product (MVP)
  • Optimizing UX within different development approaches (including Agile)
  • Defining and preparing user stories
  • Turning insights into solutions (ideation, co-creation)
  • Shaping concepts (sketching, storytelling)
  • Structuring and defining interfaces (information architecture, navigation, wireframes)
  • Making ideas tangible (interactive prototypes from LoFi to HiFi)
  • Analyzing and refining functional requirements
  • Evaluating user feedback for optimizations
  • Ensuring product quality via supervision and management