Profilbild von Vikash Sharma Senior Data Analyst & UX Researcher aus Pinneberg

Vikash Sharma

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Letztes Update: 19.01.2023

Senior Data Analyst & UX Researcher

Abschluss: M.Sc. Wirtschaftspsychologie; B.Sc. Wirtschaftsinformatik
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | hindi (verhandlungssicher)

Dateianlagen

CV-Vikash-Sharma_190123.pdf

Skills

 
  • Statistische Analyse und Modellierung
  • Datenvisualisierung und Präsentation
  • Datenaufbereitung und -bereinigung
  • Maschinelles Lernen und künstliche Intelligenz
  • Python 
  • SQL
  • Technologien für Big Data (wie Hadoop und Spark)
  • Datenspeicherung und -verwaltung (wie SQL und NoSQL-Datenbanken)
  • Business Intelligence und Data Warehousing
  • Datenstorytelling und Kommunikation
  • UX-Forschungsmethoden (wie Benutzerinterviews, Usability-Tests und A/B-Testings)
  • Benutzerpsychologie und Verhaltensanalyse

Projekthistorie

04/2021 - 12/2022
Senior UX-Researcher
t-online I Ströer Digital Publishing GmbH (Internet und Informationstechnologie, 250-500 Mitarbeiter)

  • functioning as the main contact person for the management regarding the topics experimentation, kpi dashboards, web tracking, customer journey analytics and data-driven product development.
  • accompany the relaunch of the new t-online website, by beeing responsible for making the topics of data analysis and evaluation transparent for the entire company.
  • enabling product and marketing teams by providing meaningful dashboards that include relevant KPIs to measure initiatives.
  • building the fundament of an insight-driven product development by conceptualising and implementing the web tracking for germany's biggest news portal.
  • kickstarting the iterative learning process of the product department by evaluating suitable ab-testing tools and setting up an experimentation workflow.

03/2019 - 03/2021
Professional Digital Analyst
OTTO (GmbH & Co KG) (Konsumgüter und Handel, 5000-10.000 Mitarbeiter)

  • generating a fundamental understanding of customers behaviour and actionable insights as part of the data-driven product development of otto.de and the OTTO app.
  • conceptualising and implementing the measurement and optimisation of different features regarding personalisation of promotion teaser and the communication of customer benefits.
  • accelerating the product development by automating several steps of the experimentation workflow using SQL and Python scripts.
  • building and training a maschine learning system to cluster sessions into given clusters regarding their intital needs.
  • functioning as part of an interdisciplinary team.
  • carrying out adHoc analyses as well as explorative analyses in order to identify behaviour patterns of customers using Adobe Analytics.
  • conceptualisation, execution and evaluation of onsite experiments (e.g. ab-testing or multivariate testing).
  • developing a system of recognising customer needs based on the behaviour during a session to cluster similar intents.

10/2015 - 02/2019
Dualer Student
OTTO (GmbH & Co KG) (Konsumgüter und Handel, 5000-10.000 Mitarbeiter)

  • Extended the methodical resources of the department by studying the leading literature and evaluating the applicability of new methods on the data from otto.de
  • performing ad-hoc analyses in easy and tableau to enrich product category decisions with valuable data
  • administration of all internal users of QlikSense and QlikView

Reisebereitschaft

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Profilbild von Vikash Sharma Senior Data Analyst & UX Researcher aus Pinneberg Senior Data Analyst & UX Researcher
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