Salesforce Marketing Cloud Architect, Salesforce Marketing Cloud Consultant developer

23 Salesforce certifications and 15 years of work experience in Salesforce Ecosystem
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10 years of work experience as Salesforce Marketing Cloud Developer, Consultant and Architect.
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Experienced in working across various SFDC implementations covering Sales Cloud, Service Cloud, Marketing cloud, Community Cloud, Health Cloud, Commerce Cloud ,CDP, Interaction studio and Manufacturing Cloud.
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Experience on Marketing Cloud implementation configured Marketing Cloud Connector and integrated with Sales
and ServiceCloud.
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Experience in creating and optimizing email marketing campaigns, Email Studio, Content Builder, Journey Builder, Automation studio, Mobile Studio, Contact Builder, Cloud Pages, Lists, Data Extensions, Email Templates, Triggered Sends, Datorama reports, Interaction studio, Salesforce CDP and Business Units.
▪ Worked on Send management, Subscriber management, Data management, Parameter Management, Contact Management, Web services, Marketing Cloud APIs etc.
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Experience working with SQL,HTML,CSS,AMPScript,SSJS, Dynamic content, Displaying Dynamic content blocks, A/B Testing and Email Personalization.
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Campaigning through different channels of Marketing cloud such as Emails, SMS, Push notifications, In-App messaging, WhatsApp messaging. etc.
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Developed Cloud pages and customized Smart capture forms for Registrations, Opt-ins and Unsubscribes.
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Built Custom activities for journeys and Custom content blocks for emails using SDKs, also built
Interactive emails to replace the paid tools like GetFeedback, QuestionPro etc.
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Experience with IP warming to build IP reputation for new IPs to increase email deliverability to inboxes
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Experience with send classifications in configuring Dynamic sender and delivery profiles for transactional and promotional emails
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Expertise in Salesforce CRM such as Security, Configurations & Customizations - Users, Roles, Profiles, Permission sets, Sharing Rules, OWD Settings, Custom objects, Fields, Record types , Page Layouts, Email Services, validation rules, Process Builder, Flow Builder, Data Loader, SSO, Reports, Dashboards, Tasks and Events.
▪ Designed and developed Apex Classes, Controller Classes, extensions, Batch classes, schedule Apex Classes, Apex Triggers, Custom Page Layouts, Flows, Approval processes, Visualforce pages and Web services for various functional needs, Packaging and Improving Test Coverage for the Classes.
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Worked on App Exchange Applications for configuring and minor integrations with Third Party Applications (eg SFDC Excel Connector, SFDC Data Loader, etc.) Handled De-duping, Data Manipulation, Managing Reports, Testing and Support.
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Actively used SOQL & SOSL on Force.com Explorer to query salesforce.com database. Experience in Apex coding to implement the complex business logic within the Governor Limits enforced by Salesforce.
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Experience working with different types of salesforce.com sandboxes, production environments.
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Experience with SOAP API and Rest API integrating with external systems, Salesforce.com CRM integration, developing and deploying custom integration solutions.
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Expertise in the complete life cycle of project development including System Analysis, Design, Testing and Deployment.
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Proven ability to independently perform testing, implementation, documentation and updating as it relates to the SalesForce.com software and system administration.
▪ Created Business Requirements, User Stories, Test Cases, User Acceptance Testing and
Deployments. Used Atlassian Jira to create and track user stories and manage projects.
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Excellent working knowledge of software development methodologies such as Agile, Waterfall model.

Company Sixt Rent a Car
Year April 2016 - August 2019
Place Zugspitzstraße 1, 82049 Pullach im Isartal.Germany
Role Sr.Salesforce Manager Development.

Place Bangalore, India
Client Lexmark
Role Salesforce Consultant