Profilbild von DrJudith Beyrle Data Analytics, Web Analyst, Business Intelligence aus FrankfurtamMain

Dr. Judith Beyrle

nicht verfügbar bis 12.01.2023

Letztes Update: 06.09.2022

Data Analytics, Web Analyst, Business Intelligence

Abschluss: Promotion in Soziologie /Kommunikation und Medien
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (Grundkenntnisse) | italienisch (gut) | spanisch (Grundkenntnisse)

Dateianlagen

061221-Profile_Dr_Judith_Beyrle.pdf

Skills

Business Intelligence
KPI Definition - Dashboard Concept & Creation - ETL - Reporting - Business Analytics - Forecasting - Tableau - QuickSight - Data Warehouse

Digital/Web Analytics
Tag Management - Reporting - KPI Definition - Consulting - Conversion Optimization - A/B Testing - Adobe Analytics - Google Analytics - Social Listening

eRetail & Campaign Reporting
Channel Reporting & Optimization - Banner Coverage & Product Listings - Web Scraper - Price Monitoring - Trends

Retail Analytics
POS Sales & Customer Behaviour - Shopper Insights - Customer Satisfaction - Stopping Power & Customer Flow

Tools
Adobe Analitics, DTM, Google Analytics, GTM, Adverity, Tableau, Quicksight, Amazon Redshift,  SPSS, R, Brandwatch, Searchmetrics, Clicktale, Brightedge, NetBase, Webscraper,  Talkwalker, Piwik, Adobe InDesign, JavaScript (Basics), SQL (Basics)

Projekthistorie

01/2022 - bis jetzt
Data Analyst
  • Establishment of processes for analysis and interpretation
  • Interpretation & Analysis of data, Derivation of recommendations for action
  • Creation of product insights and reporting
  • Tools: Adobe Analytics, VICO, Power BI

10/2021 - bis jetzt
Web Analytics Consulting
Support in Web Analytics & Social Media Reportings • Optimization of Reportings • Concept for Web Analytics & Campaign Reportings • Tools: Adobe Analytics, Google Analytics, Power BI, Excel

11/2021 - 02/2022
BI Concept & Execution
Creation of Business Intelligence Concept • Definition of KPI & Use Cases • Dashboard Visualization with Google Data Studio

10/2021 - 02/2022
BI & MI Framework
  • Creation of a BI & MI Framework for eCommerce
  • Definition of KPI & Use Cases
  • Dashboard Visualization with Power BI

08/2020 - 09/2021
Head of Analytics
Cheil Germany (50-250 Mitarbeiter)
Marketing, PR und Design
*Data Strategy & Reporting Concepts *Toolset Evaluation & Selection Team *Lead of Analytics Team
*Responsible for ETL & Data Warehouse
*Product Development
*Analytics Consulting

12/2018 - 07/2020
Senior Data Analyst
Cheil Germany (50-250 Mitarbeiter)
* provisioning of several automized dashboards in the fields eCommerce (eStore/eRetail Market), Retail,
Campaign, Personalisation and several projects including identification of business needs, data collection &
refinement, ETL, data visualisation, reporting and presentation to stakeholders
* reference person for all inquiries concerning analytics for Cheil Germany and the client Samsung
Electronics Germany
* strategical planning and setup of processes for analytics
* development of a eretail reporting model which has been implemented for all subsidiaries
of Samsung Europe

01/2017 - 11/2018
Web Analyst
MRM McCann (50-250 Mitarbeiter)
* responsibility for several major reports and scorecards for executive management; central and market
support in analytics for international clients.
* reference person for all inquiries concerning analytics and reporting for several clients
* main role in the transition of the tagging architecture of an international company with Adobe Analytics.
Responsibility for the tag management of several clients with Google Tag Manager
* in-depth-training of colleagues and clients in analytics and reporting with Adobe Analytics

01/2010 - 12/2016
Research fellow
Universität Trier
* Quantitative and qualitative analysis in several projects incl. planning and project management
* development of a methodology for qualitative web analysis/social listening
* training and consulting in statistical methods
* reserach in the field media & communication

Zeitliche und räumliche Verfügbarkeit

vorhanden

Kontaktformular

Kontaktinformationen

Profilbild von DrJudith Beyrle Data Analytics, Web Analyst, Business Intelligence aus FrankfurtamMain Data Analytics, Web Analyst, Business Intelligence
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