Profilbild von Kerstin Goebel Sr. Experience Designer (UX | EX | CX) aus Darmstadt

Kerstin Göbel

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Letztes Update: 03.09.2020

Sr. Experience Designer (UX | EX | CX)

Abschluss: Diplom Media System Designer
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher)

Skills

Hi there, I‘m a passionate Experience Designer and tea addicted travel enthusiast based in Frankfurt/Main, Germany. Inspired by a continuously transforming world, I innovate and create digital services and products with focus on turning complex business requirements into human-centric and value-driven solutions. 

For more than a decade, I've been lucky enough to work on challenging agile projects (B2C, B2B, B2E) for clients such as BMW, Deutsche Bahn, Lufthansa, Audi, DHL, Novartis, Berlitz and Nestlé.

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What I do:
  • Analyzing requirements, gaining deeper insights and identifying any risks
  • Discovering innovation opportunities (competitive benchmarking)
  • Uncovering customers needs (jobs-to-be-done)
  • Developing personas, use cases and flows
  • Mapping customer journeys
  • Defining the minimum viable product (MVP)
  • Optimizing UX within different development approaches (including Agile)
  • Defining and preparing user stories
  • Turning insights into solutions (ideation, co-creation)
  • Shaping concepts (sketching, storytelling)
  • Structuring and defining interfaces (information architecture, navigation, wireframes)
  • Making ideas tangible (interactive prototypes from LoFi to HiFi)
  • Analyzing and refining functional requirements
  • Evaluating user feedback for optimizations
  • Ensuring product quality via supervision and management

Projekthistorie

Reisebereitschaft

Verfügbar in den Ländern Deutschland
Profilbild von Kerstin Goebel Sr. Experience Designer (UX | EX | CX) aus Darmstadt Sr. Experience Designer (UX | EX | CX)
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