Profilbild von Maria Popova Interim Manager Pharma Marketing Vertrieb aus Aachen

Maria Popova

verfügbar

Letztes Update: 28.01.2017

Interim Manager Pharma Marketing Vertrieb

Firma: Monogon Pharma GmbH
Abschluss: nicht angegeben
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (verhandlungssicher) | englisch (verhandlungssicher) | russisch (Muttersprache)

Dateianlagen

cv-maria-popova--mba.doc
competences-summary-maria-popova--mba.docx

Skills

  • Development of local, regional and global Brand and  Marketing plans
  • Translation of the Product clinical profile into Product USPs
  • Brand Communications plans development
  • Branding activities planning and implementation
  • Development of KPI for Rx brands and product portfolio performance measurement
  • Pricing and Reimbursement strategies development
  • Forecasting and Budgeting (sales, costs, NPV, DCF, etc.)
  • Market Analysis (qualitative and quantitative, competition, SWOT, etc.)
  • Co-operation with R&D on Clinical Programs and Regulatory Strategies development
  • Planning of the Post-marketing trials
  • Co-operation with the national, regional and global KOLs
  • Preparation and participation into international congresses and scientific meetings
  • Indications: oncology, gynecology, CNS, dermatology, imaging radiology

Projekthistorie


Market Access / Marketing & Sales / Export                           
Clients:
  • MerckSerono: interim Global Alliance Manager
  • BionTech: Market Research & Market Access Projects in melanoma

Reisebereitschaft

Verfügbar in den Ländern Deutschland, Österreich und Schweiz
In Europa bis 50%

Sonstige Angaben

  • Lead Global Marketing, Sales and Export as Chief Marketing & Sales and Business Development and General Manager
  • As Area Director launch business expansion into Scandinavia
  • Launched >5 Rx Brands globally, regionally and locally
  • Lead Global Brand and Launch Teams during pre- and launch period
  • Defined Global Brand Strategy (positioning, SWOT, USPs, etc.)
  • Lead annual Business planning processes (Budget Forecasting, Business Analytics, etc.)
  • Established KPIs and steered global product portfolio with annual sales of  >700 Mio €
  • Managed Product Life Cycle in the diverse indications (radiology, oncology, gynecology)
  • Developed strategic global Brand and Communication Plans
  • Secured implementation of the Strategic Marketing Mix
  • Brought strategic marketing input into R&D (Ph II-III) and global RA activities
  • Lead Sales Forces in Germany, Austria, Switzerland, Russia 
Profilbild von Maria Popova Interim Manager Pharma Marketing Vertrieb aus Aachen Interim Manager Pharma Marketing Vertrieb
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