Profilbild von Chrisabel Prischl Digital Transformation Expert and Product Manager aus Salzburg

Chrisabel Prischl


Letztes Update: 19.04.2023

Digital Transformation Expert and Product Manager

Firma: Chrisabel Prischl
Abschluss: B.SC.
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | finnisch (Grundkenntnisse) | englisch (verhandlungssicher) | französisch (Grundkenntnisse) | italienisch (Grundkenntnisse) | spanisch (Grundkenntnisse)


Data Analysis E-Business Scrum Software Systems Adobe Analytics C (Programmiersprache) Javascript PHP Agile Methodologie Jira + 28 weitere Schlagwörter anzeigen




Digital Strategy Development, Digital Product and Service Development and Management, Program and Project Management, Digital Marketing, Product Owner for Apps and individual solutions

Adobe, Adobe Analytics, Agile methodologies, Test Automation, BitBucket, C, CSS, Cloud Services, Cyber Security, Analysis of data, analytics, Demandware, Digital Strategy, Google Analytics, HTML5, Hybris, Computer Science, Atlassian Jira, Javascript, Magento, Azure Devops, PHP, PRINCE2, React native, React, SAP, SQL, Salesforce, Scrum Master, SCRUM, Shopify, Shopware, software solutions, software infrastructure, digital platforms, Wireframes, Woocommerce


10/2020 - bis jetzt
Digital Transformation Expert and Digital Consultant, Product Manager and Program Manager
Webmeisterin (< 10 Mitarbeiter)
Internet und Informationstechnologie
  • Consulting small, medium and large Enterprises on digital transformation in various industries (Hospitality, NGO, Retail, Technologie, Sports, Health Care, Insurance)
  • Developing digital driven growth strategies for and with clients in B2B and B2C
  • Developing new digital solutions for clients to transform business models
  • Coaching clients in digital transformation and how to use technology efficiently
  • Reviewing and improving business processes using new technology and implementing customized software solutions
  • Leading and creating Customer Journey Maps, Wireframes and Prototypes as well as MVPs and POCs.
  • Project Management Consulting and Scrum Master
  • Digital Marketing Consulting
  • Digital Strategy Development Consulting as well as Supporting the Implementation 

10/2020 - 05/2021
Chief Technology Officer and Chief Growth Officer
Myster GmbH
Creating the Architecture and leading the development of the Myster Platform
Developing and implementing successfully a Growth Strategie for B2B and B2C
Developing a customized B2B E-commerce solution and launching an MVP with
proven success
Leading the remote development teams and implementing an ongoing
innovation stream
Leading the technology infrastructure

05/2019 - 10/2020
Global Product Owner BPme
Developing the Global BPme strategy and leading development from ideation to
launch and scale. Leading the global development and innovation roadmap and
launching products in markets successfully on time and within budget
Leading a team of local Product Owners, and Feature Product Owners and
providing coaching and mentoring
Leading X-functional development teams End2End from ideation to launch
Implementing global strategies incorporating localisation
Leading innovative POC and trials across the world, setting success factors and
KPIs as well as scaling them
Leading Global Product Roadmap and Backlog and setting priorities
Implementing a Global Product Owner Community, BA Community, and Global
Design System to increase pace and outcome by reducing costs and errors
Ensuring constant platform and technology improvement with the focus on
improving customer experience with CDCI and Test Automation

07/2018 - 04/2019
Global Digital Transformation Lead
Leading the digital transformation and implementing new tools and processes to
ensure sustainability in an ever faster moving environment by providing training
and resources across teams and markets
Reviewing digital and eCommerce strategy and implementing processes to ensure
constant improvement and enhancement
Identifying gaps in technology æows and proving recommendations for solutions
Supporting the Global Product Owner on a daily basis to ensure the product
development is secured in time and budget
Analysis of new market opportunities and creating a rollout plan using on feature
sets suitable for market needs
Supporting the implementation of agile ways of working across all departments

05/2017 - 06/2018
Lead Project Manager eCommerce and Digital
Lidl GmbH UK
Leading and implementing the agile and lean project management methods and
leading the process change and risk management
Leading the business analysis and requirement evaluation process for digital and
ecommerce across all departments
Lead and oversee Product Management for all ecommerce projects as Lead
Product Owner
Market Research, Analysis, Reporting and presenting the results to the board and

Implementing and leading an eCommerce focus group as well as implementing
and training new leadership and project management skills across all
departments to ensure the success and sustainability of the digital transformation
is secured
Implementing and leading an internal innovations blog and identifying,
analysing and sharing new trends, expertise and Know-how

03/2016 - 04/2017
Teamleader eCommerce Projects

SPAR GmbH, Salzburg, Austria
03 2016 04 2017-

Leading multiple internal and 3rd party teams to ensure on-time delivery and
meeting targeted objectives within budget
Key stakeholder manager between business and tech teams to ensure highest
level of performance by minimising risks, resolving issues/blockers, manage
dependencies, and clarify assumptions
Identiåcation of new eCommerce and digital trends, planning and implementing
new strategies according to national and international business and company
objectives and sharing knowledge and feedback
Leading the Analysis of data to evaluate performance, identify and adjust
strategies in the åelds of payments, delivery options, customer experience,
content creation and management, merchandising, analytics, digital marketing,
omni channel and eCommerce benchmarks

Managing key stakeholders to drive the eCommerce agenda internally at pace
Managing assigned projects throughout the full project life cycle

06/2014 - 02/2016
Founder and CEO
sportbella - Sports Shop for women
Building a retail business, creating the business plan and strategy
Creating a brand marketing strategy and implementing marketing activities
Developing and implementing the technical infrastructure
Key contact for all stakeholders and external partners
Collaboration with producers and wholesalers
Leading the purchase and sales department
Leading and managing the ånancial department
Hiring and leading a team of 7 employees
Implementing, and overlooking the management processes and ensureing to
fulåll all key objectives
Managing warehousing and logistics with implementing new processes
supported by a suitable software infrastructure
Identifying new sales channels and opportunities to ensure steady growth

11/2013 - 07/2014
Marketing Manager
Findologic GmbH
Strategic and operational controlling of annual planning, including the
controlling and impact measurement of all marketing activities
Planning and managing the annual marketing budget
Developing and implementing new communication strategies
Implementing new marketing campaigns online and ofæine
Developing new communication strategies and ongoing evaluation of design and
communication guidelines
Analysis and Reporting of the market and all marketing activities
Implementing a partner management system

06/2011 - 10/2013
Assistant to General Manager
Red Bull GmbH
Creating and implementing new international brand building events in On
Premise (Hospitality sector)
Planning and Implementing new EPC brand building projects for the early
adopter segment
Implementing an international brand training program for Cruise Lines staff and
leading the training on board
Leading various website relaunch projects as Project Manager and Product Owner
Supporting the Event Managment teams across the globe
Organising international meetings and supporting the GM

11/2009 - 05/2011
Administrative Assistant to General Manager
SC Johnson GmbH
Administrative Assistance to the General Manager (analysing, creating and
presenting reportings, managing meetings, overseeing HR and Marketing budget)
Leading the Salesforce Software roll-out as Product Owner and Leading the staff
training courses
Country Key User and technical Administrator for all digital platforms and systems
in use
Key contact for all interdisciplinary communication
Implementing new internal business processes to improve performance within
the team

11/2007 - 10/2009
Fleet Manager and Rental Agent Europcar
Porsche Austria
Leading the æeet management for Mid and Western Austria (2000 cars)
Leading International vehicle collection coordination
B2B lead contact and customer service manager
Leading a team of car operators


Digital Consultant
Social Media and Ecommerce Consultant


Weltweit verfügbar
100% travel 
no restrictions
Profilbild von Chrisabel Prischl Digital Transformation Expert and Product Manager aus Salzburg Digital Transformation Expert and Product Manager