Product Manager
trivago
(Internet und Informationstechnologie, 500-1000 Mitarbeiter)
Schlagwörter
Skills
With an extensive background spanning over eight years in product management, I have developed a comprehensive skillset encompassing product discovery, problem-solving, and data-driven decision-making. My expertise lies in leading cross-functional teams, collaborating with stakeholders, and delivering innovative products that meet user needs and drive business growth.
Throughout my career, I have consistently demonstrated my ability to identify and validate product opportunities through a rigorous product discovery process. I leverage user research, market analysis, and data insights to uncover unmet user needs and pain points, ensuring that products are designed and developed with a deep understanding of the target audience.
My problem-solving skills are a cornerstone of my approach. I have a knack for identifying root causes of problems, brainstorming creative solutions, and evaluating alternatives through data-backed analysis. I thrive in challenging environments, adeptly navigating complex challenges and finding innovative solutions that optimize user experience and business outcomes.
My unwavering commitment to data-driven decision-making guides my every move. I seamlessly integrate data into the product development process, using insights to inform strategic planning, prioritize features, and measure product performance. I am proficient in utilizing various data analysis tools and techniques to extract valuable insights that shape product decisions.
My passion for user-centered design is evident in my work. I deeply empathize with users, striving to understand their needs, motivations, and pain points. I translate these insights into actionable requirements, ensuring that products are intuitive, engaging, and deliver a seamless user experience.
Collaboration is another key strength of mine. I effectively work with cross-functional teams, including designers, engineers, marketers, and stakeholders, to align on product vision, prioritize features, and overcome challenges. I foster an environment of open communication and collaboration, ensuring that everyone feels valued and contributes to the product's success.
My proven track record of success includes:
Throughout my career, I have consistently demonstrated my ability to identify and validate product opportunities through a rigorous product discovery process. I leverage user research, market analysis, and data insights to uncover unmet user needs and pain points, ensuring that products are designed and developed with a deep understanding of the target audience.
My problem-solving skills are a cornerstone of my approach. I have a knack for identifying root causes of problems, brainstorming creative solutions, and evaluating alternatives through data-backed analysis. I thrive in challenging environments, adeptly navigating complex challenges and finding innovative solutions that optimize user experience and business outcomes.
My unwavering commitment to data-driven decision-making guides my every move. I seamlessly integrate data into the product development process, using insights to inform strategic planning, prioritize features, and measure product performance. I am proficient in utilizing various data analysis tools and techniques to extract valuable insights that shape product decisions.
My passion for user-centered design is evident in my work. I deeply empathize with users, striving to understand their needs, motivations, and pain points. I translate these insights into actionable requirements, ensuring that products are intuitive, engaging, and deliver a seamless user experience.
Collaboration is another key strength of mine. I effectively work with cross-functional teams, including designers, engineers, marketers, and stakeholders, to align on product vision, prioritize features, and overcome challenges. I foster an environment of open communication and collaboration, ensuring that everyone feels valued and contributes to the product's success.
My proven track record of success includes:
- Spearheaded the development of a new mobile application, resulting in a 20% increase in user engagement and a 15% boost in conversion rates.
- Led the redesign of a user interface, significantly improving usability and reducing customer support requests by 30%.
- Successfully implemented A/B testing strategies, leading to the optimization of key product features and a measurable increase in user satisfaction.
- Proactively identified and addressed product-related issues, ensuring that products are launched with minimal bugs and defects.
Projekthistorie
06/2022
-
bis jetzt
As a Product Manager of trivago Analytics tools I oversee:
- Stakeholder management and communicating regularly with high-level managers and the users of the product to get their requirements and extract their needs.
- Align with the Product Lead, define Product Vision, Product Roadmap, and do the Quarterly planning of the product accordingly.
- Add new requests to Backlog and do the prioritization via M
- Proactively work with the scrum team to do the clarification meeting so that they comprehensively figure out the exact requirements.
- Documentation of the product backlog and stakeholder requirements which helped onboard 100% of the Scrum team and reduce time to delivery into production by 20%.
- Lead the Continuous Delivery to deliver core services for different scrum teams in the areas of Product CI/CD, Automation tools, Framework Development, and software metrics.
11/2021
-
05/2022
Senior Product Owner
Tavana Financial Holding Company
Tavana Financial Holding Company, Tehran, IR
* Develop effective product strategies, plans, and "Definition of Done" for the products in my
hand which made all people more target-oriented and motivated in the process of development
and build consensus on priorities of product backlog items which results in less conflict and
arguments between stakeholders.
* Lead to build the "Power BI" dashboard to convert all types of data in the system into
comprehensive, detailed, business-wise information so that we can go through any action by the
Data-driven approach.
* As a senior product owner, initiate and design a new product for Customer Value Management
which resulted in a 50% increase in highly engaged customers and helped to reduce 80% of churn
users, as well as increase the lifetime value of each individual user from less than 6 months
to more than 10 months averagely.
* Investigate market demand for new products via Market Research and generate the new-products
proposal (NPP) such as "Marketer App", "Retirement Fund", "Collateral of the investment fund"
which increased the Monthly Revenue of Marketing Department to 40% averagely.
* Plan GTM (go-to-market) strategy including, Pricing strategy, Sales tactics and channels,
customer journey map, marketing tactics and campaigns, budget for product launch and
marketing, plans for training the customer support teams
* Create and update the product roadmap and use a range of innovative A/B testing features plus
campaigns and constant analysis which lead to a 20% increase in the user base at lower costs
as quickly as possible.
* Run Digital marketing campaigns including paid-ad and Influencer marketing in social media and
tracing them via Analytics tools which lead to a great lead generation for my products.
* Develop effective product strategies, plans, and "Definition of Done" for the products in my
hand which made all people more target-oriented and motivated in the process of development
and build consensus on priorities of product backlog items which results in less conflict and
arguments between stakeholders.
* Lead to build the "Power BI" dashboard to convert all types of data in the system into
comprehensive, detailed, business-wise information so that we can go through any action by the
Data-driven approach.
* As a senior product owner, initiate and design a new product for Customer Value Management
which resulted in a 50% increase in highly engaged customers and helped to reduce 80% of churn
users, as well as increase the lifetime value of each individual user from less than 6 months
to more than 10 months averagely.
* Investigate market demand for new products via Market Research and generate the new-products
proposal (NPP) such as "Marketer App", "Retirement Fund", "Collateral of the investment fund"
which increased the Monthly Revenue of Marketing Department to 40% averagely.
* Plan GTM (go-to-market) strategy including, Pricing strategy, Sales tactics and channels,
customer journey map, marketing tactics and campaigns, budget for product launch and
marketing, plans for training the customer support teams
* Create and update the product roadmap and use a range of innovative A/B testing features plus
campaigns and constant analysis which lead to a 20% increase in the user base at lower costs
as quickly as possible.
* Run Digital marketing campaigns including paid-ad and Influencer marketing in social media and
tracing them via Analytics tools which lead to a great lead generation for my products.
01/2016
-
11/2021
Product Owner
MTN Irancell
MTN Irancell, Tehran, IR
* Managing and handling self-care application of MTN Irancell named "MyIrancell" as a Product
Owner which after 6 years the monthly active users have been raised to 17m users in 2021 from
the 200k users in 2016.
* Work closely with product management and different stakeholders to create a product that fits
the company portfolio and prioritize activities based on stakeholders' needs, business impact
and customer requests.
* Specify the scope and define product backlog items (epics/features/user stories) and guide the
Agile software development team as a product owner in the Scrum team which leads to deliver
new requests in a 2-week sprint time-boxed. Generally, I managed 140 sprints in 6 years.
* With the help of the BI (Business Intelligent) team, analyze the customer behavior and find
out the bottlenecks and barriers in the customer journey. Based on that started to redesign
the whole UX of the application which led to a 30% increase in revenue in less than a year.
* Handling the development of different features and services based on customers' needs and
market gap and try to have a comprehensive point of view ranging from the technical side, UI
UX design, and customer point of view which result in a better NPS score from 4 scores to 4.7
on MyIrancell application during the 6 years.
* Liaise with copywriters, Mass Media's production team, graphic designer, website, and social
media to prepare and execute advertising development plan and strategy to promote our new
features and services and evaluate promotional plans to ensure that they are consistent with
product line strategy.
* Analyzing data regarding customer behavior and sales trends end to initiating new ideas for
launching new services such as "Shake Feature" which made a 50% increase in the rate of daily
engaged users. Besides, enhancing current services decreased the customer complaints to less
than 10 per day from more than 80 issues per day for 6 years.
* Managing and handling self-care application of MTN Irancell named "MyIrancell" as a Product
Owner which after 6 years the monthly active users have been raised to 17m users in 2021 from
the 200k users in 2016.
* Work closely with product management and different stakeholders to create a product that fits
the company portfolio and prioritize activities based on stakeholders' needs, business impact
and customer requests.
* Specify the scope and define product backlog items (epics/features/user stories) and guide the
Agile software development team as a product owner in the Scrum team which leads to deliver
new requests in a 2-week sprint time-boxed. Generally, I managed 140 sprints in 6 years.
* With the help of the BI (Business Intelligent) team, analyze the customer behavior and find
out the bottlenecks and barriers in the customer journey. Based on that started to redesign
the whole UX of the application which led to a 30% increase in revenue in less than a year.
* Handling the development of different features and services based on customers' needs and
market gap and try to have a comprehensive point of view ranging from the technical side, UI
UX design, and customer point of view which result in a better NPS score from 4 scores to 4.7
on MyIrancell application during the 6 years.
* Liaise with copywriters, Mass Media's production team, graphic designer, website, and social
media to prepare and execute advertising development plan and strategy to promote our new
features and services and evaluate promotional plans to ensure that they are consistent with
product line strategy.
* Analyzing data regarding customer behavior and sales trends end to initiating new ideas for
launching new services such as "Shake Feature" which made a 50% increase in the rate of daily
engaged users. Besides, enhancing current services decreased the customer complaints to less
than 10 per day from more than 80 issues per day for 6 years.
04/2013
-
12/2015
Marketing Specialist
Mofid Securities
Mofid Securities, Tehran, IR
* Preparing comprehensive marketing plan of the Company as a 5-year business road map, including
determining long-term and short-term marketing strategies, re-branding process for company,
new product development, categorizing customers, setting goals, and organizing comprehensive
advertising campaigns of the Company
* Extract all data existing in the company and did the demographic analysis, segmentation,
customer behavior patterns, revenue of company and products, the performance of each branch,
Customer engagement in the app or club, and provide in power BI dashboard.
* Advising and leading a comprehensive advertising plan of the Company, including the strategy
of content production, determining the social media, budgeting, and evaluating the
effectiveness of this advertising plan.
* Manage Customer Loyalty club and identify potential market opportunities in this regard,
preparing advertising plans that cover market demands, for promotion of it. This almost
brought near 50k new users in one year and increased the market share to 26% in 3 years which
was 20% in 2013.
* Gamify the loyalty club via different metrics which increased the customer engagement to 60%
active users and decreased churn users
* Coordinate advertising activities related to participation in the exhibitions, i.e., preparing
the general plan, collaborating with the decor designer, and providing an advertising
campaign, in order to promote new products and services of Mofid Securities.
* Defining marketing automation campaign on Microsoft Dynamics CRM to promote new features for
customers which lead to a 40% increase in customer retention for top products.
* Preparing comprehensive marketing plan of the Company as a 5-year business road map, including
determining long-term and short-term marketing strategies, re-branding process for company,
new product development, categorizing customers, setting goals, and organizing comprehensive
advertising campaigns of the Company
* Extract all data existing in the company and did the demographic analysis, segmentation,
customer behavior patterns, revenue of company and products, the performance of each branch,
Customer engagement in the app or club, and provide in power BI dashboard.
* Advising and leading a comprehensive advertising plan of the Company, including the strategy
of content production, determining the social media, budgeting, and evaluating the
effectiveness of this advertising plan.
* Manage Customer Loyalty club and identify potential market opportunities in this regard,
preparing advertising plans that cover market demands, for promotion of it. This almost
brought near 50k new users in one year and increased the market share to 26% in 3 years which
was 20% in 2013.
* Gamify the loyalty club via different metrics which increased the customer engagement to 60%
active users and decreased churn users
* Coordinate advertising activities related to participation in the exhibitions, i.e., preparing
the general plan, collaborating with the decor designer, and providing an advertising
campaign, in order to promote new products and services of Mofid Securities.
* Defining marketing automation campaign on Microsoft Dynamics CRM to promote new features for
customers which lead to a 40% increase in customer retention for top products.
Zertifikate
Reisebereitschaft
Verfügbar in den Ländern
Deutschland
Remote
Sonstige Angaben
I am eager to work as a part-time Agile Coach or Product Manager Consultant with more than 9 years of experience in Product Management and Agile coaching and working in high-tech companies with many different scrum teams.
