Schlagwörter
Skills
Marketing xStrategisches Marketing xMarketing Strategy xAutomotive xBrand Consulting xBrand communication xcommunication strategy xStrategic Planning xBrand Planning xAccount Planning x
Projekthistorie
Curriculum vitae
Date and place of birth 3rd November 1967, Limburg/Lahn, Germany
Marital status Engaged, one son
School education
1977-1986 Gymnasium Philippinum (grammar school), Weilburg/Lahn
Degree: Abitur (high school degree), ‘grade 2.0’
Military service
1986-1988 Regular soldier for two years, trained as a reserve officer;
Rank: Lieutenant of the Reserve
University education
1988-1994 Studied business economics at the
Justus-Liebig-Universität, Giessen
Areas of studies:
Marketing, organisation/management/human resources, industrial
corporate planning/production management
Degree: German business administration degree;Prädikatsexamen (with distinction)
Professional career
1994-1998 MSU Management-Beratung für Strategie und Umsetzung,
Bad Homburg (management consulting company)
Management Consultant
Areas of consulting: strategies, marketing, communication
Final position: head of the Stuttgart office.
1999 DaimlerChrysler AG, Stuttgart
Head of ‘Motorsports Marketing’ within the Marketing
communication division for passenger cars;
Marketing for the Mercedes-Benz motorsports
commitment (in particular Formula One) outside the
race course
2000-2001 Saab Germany GmbH, Bad Homburg
Director of Customer relationship management;
Member of management board; developed the sector with
staff of seven
2001-2003 Haehn Wunderman GmbH & Co. KG, Cologne
Client Service Director;
Supervision of the Ford CRM budget (20 staff)
2003-2004 Wunderman GmbH & Co. KG, Frankfurt / Main
Client Service Director Jaguar & Land Rover;
Head of a joint team of the Wunderman agency and its
fellow agency:
Young & Rubicam, Frankfurt / Main;
in addition, power of attorney for subsidiary company
Wunderman Teleservices GmbH & Co. KG (approx.
40 staff)
2004-2005 MC Trademarketing GmbH, Wiesbaden
Managing Director;
Jointly responsible for developing the newly founded agency
(approx. 40 staff), which supervised the retail marketing budget
of Adam Opel AG, Rüsselsheim (until 2007).
2005-2007 Freelance Management Consultant
2008-2009 Conteam Sales GmbH, Mainz
Managing Director;
Sales-oriented marketing for clients in the sectors of automotive
(Chevrolet, Bentley), energy, pharmaceuticals and luxury goods.
From 2010 Gonnermann Consulting, Weilburg
Strategy, marketing and communication consulting and Interim
Management with focus on automotive clients like SsangYong
Germany (Interim Marketing Manager); Opel (several projects in
passenger car, service and fleet division); preparation European
market entry for a Chinese automotive brand; Interim Management
as Management Director for a Mitsubishi & Fiat dealership.
Developed and enrolled a Patient Communications Program for
leading healthcare company Abbott (hosted more than 100 events).
Helped to restructure marketing communication department of an
airline insurance company.
Developed an international CRM strategy for a leading luxury brand
(watches).
Developed and executed a channel partner concept for Dell
Germany.
Foreign languages English: fluent in speech and writing (language at home cause my
fiancée is from Seattle, Washington)
Computer skills Common software (MS Office)
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Österreich und Schweiz
