Beschreibung
Senior Marketing Manager (Financial background/Market Data )
Responsibilities:
Marketing
- Articulate product and service offerings, key benefits and messages for use by sales and marketing
- Identify client success stories and work with Head of Marketing to create appropriate collateral
- Create compelling marketing campaigns
- Drive campaign management for customer acquisition programmes across multiple channels
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives
- Provide assistance on press releases, contributed articles, presentations, events, and conferences
- Internal reporting and other duties as assigned
Lead Generation & Sales Enablement
- Create effective, compelling positioning, messaging, and sales tools that are understood and used
- Stay abreast of market trends
- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients
- Execute marketing campaigns and analyse performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
Project Management
- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
Market Research and Competitive Intelligence
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Mandatory skills and experience
- Strong knowledge of market data business (strong financial background)
- Creative thinker, excellent listener and communicator
- 5-7 years of professional marketing experience ideally in the Financial Services industry
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and Thrives Under Pressure are words that describe you
- Strong communication and presentation skills
- Work well in a team and with a wide range of people
- Be proactive and able to take the initiative
- Be well presented with a professional manner
- Be able to respond well to pressure
- Ability to communicate with all levels of an organization comfortably
- Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget
- Strong proficiency with Microsoft Word, PowerPoint, and Excel
- Bachelor's degree or equivalent professional experience
- Strong knowledge of English (written and spoken) is required (fluent English also acceptable)