Beschreibung
We are looking for a
digital marketing manager (m/f)
Reference: -en
Start: asap
Duration: 3 MM++
Place: in Baden-Württemberg
Branch: Herstellung von Seifen, Wasch-, Reinigungs- und Körperpflegemitteln sowie von Duftstoffen
Your tasks:
- Develop 3 years digital and social strategic plan to drive contribution to business success
- Steer and execute global content plan strongly integrated into above the line media campaign
- Ensure global brand consistency and performance in digital and support local markets in social media marketing activities
- Lead digital agency and work closely with ATL communication agency
- Define, monitor and report KPIs for website and social media channels
- Evaluate emerging technologies and trends
- Provide leadership and perspective for adaptation where appropriate
- Manage the website and continuously optimise website
Your qualifications
- Master Degree (economics, communication or media)
- Profound professional experience and proven track record of success in digital marketing
- Experience ideally gained in a branded consumer marketing company or digital agency
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Experience in conceptual development and steering of brand websites
- Experience in development of online marketing and social media strategies as well as development and execution of digital campaigns and relevant content
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
Skills:
- Online marketing manager
Keywords: Online Marketing Manager digital marketing manager