Beschreibung
Marketing Analyst required to join Global Technology and Communications company.
Location: Germany (Berlin)
Duration: 6-12 Months.
Languages: Fluent German and English.
The Role:
Brand & Thought Leadership (Incl. Brand Ambassadors and Digital Social Breakthrough)
Manage quarterly planning meetings with each distribution partner to update on business strategy and to provide thought leadership on digital marketing.
Manage quarterly QBRs with distribution partners to review and adjust key strategic Cisco business topics and business planning.
Role:
Active monitoring of available Brand and Digitization content as well as content under development both globally and in other countries
* Review of project documentation, messaging objectives, product and solution customer benefits
* Gathering of additional information, if needed, from other SMEs and product/service owners to create integrated messaging that connects our brand identity to local awareness and brand campaigns
Primary Responsibilities
* Manage customer analytics projects
* Partner cross functionally with product management and engineering
* Develop deep insights about optimizations and measurement of how customers use solutions
* Uncover usage trends using data mining and statistical analysis techniques
* Design experiments to answer specific business questions
* Recommend strategies and formulate hypotheses for the usage of all types of data including KPI's, behavioral attributes, demographics and attitudinal factors across various applications
* Introduce innovative techniques for handling and interpreting data
Customer and Partner Experience
- Enable and educate German distribution partners around benefits of revenue marketing, sales alignment:
- Localization of minimum 3 EMEAR campaigns from Cisco with distribution partners.
- Quarterly constructive feedback & proposal to EMEAR distribution team for local distribution content needs.
- Execute one new, innovative marketing tactic per half year.
Operational Excellence
- Provide monthly compelling measurement about large scale project activities and consolidate with overall partner to coms strategy & tactics and share best practice with EMEAR.
- Provide regular reporting on revenue marketing efforts to internal stakeholders and provide guidance to business partners for future quarterly investments.
Apply now.
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